Woman indicating purchase interest and spending intent by visintg an online jewelry brand's website on her digital device.

Why Leading Retailers Partner with Path2Response:

  • Target Transactions, Not Guesses: We build your audiences on actual, verified buying behavior—not “modeled” intent or stagnant surveys. You reach proven shoppers, not “ghost” leads.

  • The 48-Hour Advantage: Our industry-leading recency identifies active shoppers in real-time, allowing you to reach them within the critical window of influence.

  • Precision at Scale: Stop choosing between a small, accurate list and a large, wasteful one. Our advanced modeling delivers high-impact, brand-specific audiences ready for immediate activation.

Don’t just reach an audience. Reach the buyer.

Our high-impact audiences are built on a foundation of actual consumer behavior—both online and offline. This translates to campaigns that consistently outperform expectations, delivering exceptional results for brands like yours.

Brands

Precision at the Speed of the Market

Our modern, high-speed platform transforms billion-record transaction data into actionable audiences in hours, not weeks. Experience the Path2Response advantage:

  • Eliminate the Latency Gap: Stop targeting the past. Our industry-leading recency allows you to reach high-intent shoppers within 24–48 hours of their last purchase.

  • Activate Verified Buyers: Move beyond “modeled” guesswork. Fuel your campaigns with deep behavioral data built on actual, real-world buying transactions for unmatched precision.

  • Scale Without Compromise: Our advanced modeling engine runs thousands of iterations in a single day, identifying untapped, high-value segments that legacy providers simply can’t see.

Professional marketing team at an edgy brand smiling and laughing in a team meeting.

See what fellow marketers are saying.

“In a nutshell – we want MORE Path2Response names…you are indexing well on average Gift and Response.”
Client Lead for Business Intelligence Provider
“Path2Response had the strongest response rate of all sources at a 149 response rate index!”
Classic Menswear Brand
“Path2Response audiences generated the highest response rate among five competing sources, with a 116 Response Rate index in Segment 1 and 113 RR index in Segment 2!”
Outdoor Apparel Brand
“Placing the tag was simple and done within a matter of minutes.”
Home Furnishings Retailer
“Our client is seeing tremendous results with response rates at a 192 index! Testing deeper into the Path2Response model has further expanded their successful outreach.”
List Broker
“Placing the website tag was simple and done within a matter of minutes. It was not a huge task at all. I highly recommend testing Path2Response with the site tagged data!”
Christopher SungFounder, Crane + Canopy

INDUSTRY EXPERTISE

Ready to unleash the full potential of your marketing?

Whatever your industry, our data can extend your reach and increase your revenue.

Apparel
Outdoor & Sporting Goods
Home Furnishings
Home Services
Food and Gifts
Direct to Consumer
Pets
Publishing
Beauty & Personal Care
Financial & Insurance
Jewelery
Travel

Meet the next generation of audience creation.

Multichannel View

Online and offline spending patterns and behaviors shape our dataset, identifying key signals that other data providers miss.

Modern Modeling

Our machine learning-powered approach is straightforward and unique: one model, thousands of iterations, and billions of data points.

Performance Driven

Path2Response’s track record of success is built on a foundation of breakthrough innovations. Consistent success drives our 97% client retention rate.

Experience better

Digital intent data boosts ROI.

Consumers live a digital life. Shouldn’t your marketing audiences reflect that? Capture digital intent with our website tag to:

  • Drive performance lift up to 60%
  • Identify your anonymous site visitors
  • Retarget site visitors offline
  • Optimize your campaigns
Learn about site tagging
Person displaying online intent by moving and clicking a computer mouse.

Success Stories

We help brands drive audience response.

Direct to Consumer
Scaling the “Untouchable” Audience
CASE STUDY Scaling the “Untouchable” Audience Summary A leading subscription food box provider hit a growth plateau as traditional co-op models over-targeted the same buyers and drove up CPAs.Path2Response’s Path2Acquisition Expansion Universe unlocked new-to-file audiences, delivering incremental scale and a 17% reduction in CPA. The Challenge Learn how a leading subscription food box provider overcame […]
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Nonprofit
Converting Website Visitors to Direct Mail Donors
CASE STUDY Learn how a strategic postcard campaign drove a 16% increase in response and a 152% ROI for a humanitarian organization. The Challenge Expand fundraising efforts to include online audiences A well-known humanitarian and international relief organization needed an effective way to convert its website visitors into new donors. The organization sought to capitalize […]
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Retail
Expanding Women’s Premium Apparel Brand with Affinity-Based Prospecting
CASE STUDY Expanding Women’s Premium Apparel Brand with Affinity-Based Prospecting About Path2Affinity Leverage the power of our co-op dataset to prioritize ‘affinity- based’ data signals that directly align with your core customer profile. Commonly known as ‘synergy’ modeling, this approach creates a more tightly focused audience of prospects that have demonstrated a direct (transaction-based) ‘affinity’ […]
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Retail, Travel
Stio Case Study: Data-Driven Targeting for Outdoor Apparel
CASE STUDY Elevating Outdoor Apparel Marketing with Data-Driven Targeting About Stio Stio is an outdoor apparel company dedicated to inspiring connection with the outdoors through beautiful, functional products infused with mountain soul. Their commitment to technical performance, quality, and versatility is evident in every piece of apparel, designed for both epic alpine pursuits and the […]
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Travel
High-Quality Leads and Profitable Conversions
High-Quality Leads and Profitable Conversions For Premium Travel Brands Premium travel brands face a significant challenge: identifying and effectively engaging highly specific, qualified audiences amidst the vast and noisy travel market. Challenge For travel companies operating in specialized niches like luxury tours and educational programs, reaching the right audience is paramount. Traditional marketing approaches often […]
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Home Services
Home Improvement Brand Maximized Results with Direct Mail
Our major home improvement client was able to maximize their direct mail reach and engagement with homeowners who were most likely to convert into customers by leveraging website tagging and Path2Acquisition.
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Retail, Multi-Channel
Collectible Retailer Strikes Gold: A Direct Mail Success Story
Collectible Retailer Strikes Gold: A Direct Mail Success Story Unlocking Explosive Growth with Path2Acquisition Path2Response has been instrumental in our direct mail success over the past 2 years. Their data insights consistently deliver exceptional ROI, helping us target the right coin collectors with pinpoint accuracy. This has translated to strong response rates and sustained sales […]
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Multi-Channel
Mint-Condition Marketing: A Direct Mail Success Story
Mint-Condition Marketing: A Direct Mail Success Story Turning Pennies into Profits:Maximizing Direct Mail ROI fora Collectibles Retailer Path2Response helped us crack the code on direct mail ROI. Their data-driven approach allowed us to target our audience with precision, resulting in a significant increase in response rates and sales.- Direct Marketing Manager Challenge A leading provider […]
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Home Services
Elevate Home Improvement ROI with Hyper-Targeted Audiences
Elevate Home Improvement ROI with Hyper-Targeted Audiences Our major home improvement client was able to maximize their direct mail reach and engagement with homeowners who were most likely to convert into customers by leveraging website tagging and Path2Acquisition. Challenge In the competitive high-end home improvement market, our client faced the challenge of identifying and engaging […]
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Path2Acquisition
Powering Up Online Sport Betting Acquisition
Powering Up Online Sport Betting Acquisition Path2Acquition provides a strategic, data-driven approach Challenge A leading online sports betting and fantasy sports platform wanted to increase targeted traffic during major events, like the Super BowlⓇ to appeal to both new and experienced players. They needed a solution that could precisely identify and qualify new customers based […]
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Performance Driven Direct Mail
Ignite Sales and Sow the Seeds of Loyalty
Eco-Conscious Apparel Brand Ignites Sales and Sowed the Seeds of Loyalty Path2Ignite boosted efficient, targeted marketing beyond catalog drops Challenge A leading eco-conscious apparel brand, faced a unique challenge in balancing their commitment to sustainability with the need to drive incremental growth. Relying on frequent catalog mailings (8-10 times per year), they sought a solution […]
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Performance Driven Direct Mail
Ignite Customer Loyalty and Create Lifetime Customers
Intimate Apparel Brand Ignites Customer Loyalty and Creates Lifetime Lovers Path2Ignite fueled a new marketing engine for sustainable growth and increased returns. Challenge A well-established specialty retailer of women’s intimates, faced a dual challenge: escalating digital advertising costs were eroding their return on investment (ROAS), while they also sought innovative ways to drive incremental growth […]
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Performance Driven Direct Mail
Active Footwear Retailer Steps Toward Measurable Revenue Growth
Our client, a specialty footwear brand, relied heavily on its catalog for customer acquisition. Their primary marketing approach centered on mailing seasonal catalogs, but rising costs associated with printing, paper, and postage made it increasingly difficult to achieve the desired ROI.
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Performance Driven Direct Mail
High-end Home Decor Brand Reignites Post-Pandemic Growth
Luxury home furnishings brand achieves lasting impact with personalized campaigns reviving lapsed buyers and attracting new customers with Path2Ignite.
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Retail, Path2Acquisition
Brand Sprouts Sustainable New Growth
Retail Brand Sprouts Sustainable New Growth Emerging women’s clothing brand sees incredible sustainable new growth Path2Acquisition audience.
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Direct to Consumer, Path2Acquisition
Reactivate In-Market Customers
Optimize your site visitors and identify your most ‘response-ready’ active or lapsed customers, based on their real-world buying behavior.
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Direct to Consumer, Path2Acquisition
Footwear Steps Forward with Increased Sales
Shoe catalog achieves performance, consistency and scale with Path2Acquisition
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Nonprofit, Path2Acquisition
Nonprofit Incorporated Connected TV
Nonprofit Incredible Growth Using A Multi-touch Approach for a Nonprofit by incorporating Connected TV Path2Response delivers 21% Lift to a Nonprofit by Adding Connected TV to their Direct Mail Outreach Path2Response provided nearly double the response rates that other sources provided! -Direct Marketing Manager CHALLENGE Bolster direct mail A nonprofit client was looking to bolster […]
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Retail, Path2Acquisition
High-Performing Audience Landscape for Sustainable Outdoor Brand
Path2Acquisition custom intent audience performs big for an up-and-coming outdoor apparel brand. We help brands reach new responsive audiences.
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Nonprofit, Path2Acquisition
Political Campaign Claims Victory with Audience Expansion Breakthrough
Strategic audience expansion approach reveals large additional universe scale, enabling rapid rollout to mobilize voters and fund critical midterm election races.
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Nonprofit, Path2Acquisition
Site Visitor Data Helps PAC Boost Both Response Rate & Average Gift
Focused on growth marketing efforts, our Path2Acquisition model provided exceptional results across multiple campaigns, including gains in both Response Rate and Average Gift.
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Nonprofit, Path2Acquisition
Legal Rights Organization Increases New Donor Audience
Seeking help to build out their donor acquisition program, our precision-targeted test yields outstanding performance gains, unlocking significant new donor growth.
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Nonprofit, Path2Acquisition
Humanitarian Aid Organization Expands Donor Audience
Custom-modeled donor audience delivers breakthrough performance and scale, enabling international nonprofit to support its global mission.
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Nonprofit, Path2Acquisition
Health Advocacy Organization Gains New Donors
Find a reliable donor source to engage. With audience expansion testing, identify new donors that deliver performance and substantial scale to feed ongoing prospecting efforts.
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Nonprofit
Amazing Growth for Faith-Based Mission
Nonprofit enjoys breakthrough new donor results in its first campaign using Path2Acquisition custom audience creation.
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Nonprofit
Fundraising Breakthrough for Global Health Support Organization
The Path2Response database includes robust donation and transaction histories for hundreds of millions of US consumers. Improve response rate with data-driven solutions.
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Nonprofit
Faith-Based Organization Grows Membership
Custom-modeled prospecting audience delivers exceptional new member growth and solid ROI. Reach responsive donors that fit the needs of your organization.
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Nonprofit
Faith-Based Org Rejoices in Growth Revealed by Audience Expansion Testing
Strategic audience expansion plan unlocks substantial new audience reach, fueling growth in donors and feeding the organization’s mission.
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Nonprofit
Major Nonprofit Boosts Giving and Response
The Path2Response database includes millions of individual donation records across nonprofit organizations. This massive dataset helps identify the optimal audience segments.
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Nonprofit
Mission Sustains Support Through Strategic Audience Expansion Testing
High-value, responsive donors identified by audience expansion testing plan over multiple campaigns, creating a scalable, sustainable universe.
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Nonprofit
Exceptional New Donor Growth for Women’s Health & Advocacy Group
Path2Acquisition leverages the full scope of multichannel donor behavior in our dataset of 100s of millions of US households to help you achieve acquisition goals.
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Retail
Dazzling Results for Iconic Multichannel Jeweler
With the goal of new customer growth, our Path2Acquisition model leverages site visitor data to identify custom intent audiences and reach responsive segments.
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Retail
Home Decor Brand Builds Spacious Room for Growth
This custom-built Path2Acquisition model enabled the client to achieve their objective for aggressive scale to fuel rapid new customer acquisition.
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Retail
Home Decor Brand Gets 96% Boost in Response Rate
Identify new high value prospects that drive meaningful brand growth with the Path2Acquisition model. Buy consumer data and reach response-ready shoppers.
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Retail
Unique Audiences Lead to Holiday Season Success
Gift-focused retailer targets custom-built audiences to drive new buyer growth at scale. Successfully reach responsive audiences with our data-driven solutions
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Retail
Holiday Season Sparkles for Boutique Jewelry Brand
Attract a niche market through enhanced customer acquisition strategies with Path2Response. Identify profitable audiences with consumer behavioral data.
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Retail
High-End Home Furniture Retailer Gains Customer Volume
Multiple website tags allowed this brand to identify potential new customers for personalized marketing campaigns that create high brand value and superior ROI.
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Retail
High-End Brand Gets 100%+ Response Rate Boost
After identifying previously unknown site visitors with our website tag, this clients response rate improved by up to 165% across multiple campaigns.
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Retail
Golf Apparel Retailer Beats Par For The Course
Find the right audience for maximum impact with Path2Response. This niche retailer is looking to drive growth by using direct mail to acquire new customers.
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Retail
Gardening Retailer Grows by Acquiring New Customers with High Value
Based on consumer purchase data, our Path2Acquisition solution for prospecting audiences identified high performing customers with strong lifetime value.
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Retail
Eco-Friendly Brand Sprouts Sustainable New Growth
Emerging women’s clothing brand gets a healthy boost across all performance indicators with Path2Acquisition audience. Generate new customer volume and superior ROI.
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Publishing
Renowned Publishing Brand Achieves Massive Success
Precision-focused new subscriber prospecting audiences unlock substantial reach coupled with consistently superior performance.
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Publishing
Custom-Built Audience Delivers Circulation Surge
Major national Publisher opens a new chapter of growth with breakthrough results from uniquely-crafted subscriber acquisition audience.
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Publishing
Campaigns for Political Publisher Bring Victory
Our Path2Acquisition model solution based on behavioral data delivered exceptional performance, opening the doors for robust new subscriber growth.
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Publishing
Subscriber Growth Unleashed With Custom Model
Response-ready niche audiences identified through powerful, custom model for pet care publisher.
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Home Services
Home Security Brand Expands Reach
The Path2Response team helped this client find new customers at the right time. We specialize in customer acquisition and can help you accomplish your expansion goals.
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Insurance
Insurance Brand Discovers New Universe
Path2Response leverages its insurance industry success and unique dataset to create custom-built prospect audiences for client.
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Finance
New Subscriber Audience Adds Up For Investment Advisory
Path2Response creates tailor-made audience targeting response-ready investors, leading to solid growth in newsletter subscribers and new client conversion.
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Direct to Consumer
Food Subscription Box Brand Enjoys Tasty Results
Successful test of custom-built audience sets the table for efficient new subscriber acquisition at scale. Path2Response specializes in customer acquisition.
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Direct to Consumer
Subscription Box Brand Achieves Scalable Growth
Our data-driven solution fuels consistent monthly increases in new customers. e specialize in customer acquisition and can help you achieve your expansion goals.
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Direct to Consumer, Path2Acquisition
Strong Audience Delivers Boost for Supplement Supplier
Health & Wellness brand gets a big dose of sustained success with custom-tailored audiences that deliver high-quality, loyal new customers with lifetime value.
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