Womens Footwear Brand takes a step forward with Increased Sales
Shoe catalog achieves performance, consistency, and scale with Path2Acquisition
A footwear brand was looking to expand its Direct-to-Consumer E-commerce Division. The internal marketing team had been utilizing other methods to drive traffic to the website and generate revenue, with subpar results. They sought out a partner that would help them expand their reach and sell more shoes to grow and scale.
We recommended our Path2Acquisition audience creation solution to identify qualified prospects, maximize potential reach, and enhance the predictive strength of their model.
The client’s Path2Acquisition model integrated comprehensive co-op transaction and behavioral variables to identify an audience of well-qualified prospects.
By leveraging our dataset of billions of individual-level consumer purchase behaviors, Path2Response delivered an optimized universe of targets that resulted in the shoe cataloger acquiring customers 43% better than their average.