Unlock Your Data’s Power

Your data is a powerful pathway to grow your brand.

Plug into our next-generation data cooperative and supercharge your access to response-ready consumers.

Data co-ops Power Direct Response.

What’s a data co-op? A shared data pool for better targeting. For decades, performance marketers have turned to data co-ops to reach target audiences and fuel growth. But in 30 years, data co-ops haven’t changed much, ignoring massive shifts in consumer behavior and amazing technology advancements.

Path2Response was built on the premise, “There has to be a better way.” Today, we create marketing audiences using our unique multichannel dataset and advanced machine learning platform. The end result: Game-changing performance.

MULTICHANNEL VIEW

Online and offline transactions and behaviors shape our dataset, identifying key signals that other data providers miss.

UNIQUE MODELING

Our machine learning-led approach is simple yet powerful. It’s a single model with thousands of iterations based on billions of data points.

PERFORMANCE DRIVEN

Path2Response’s track record of success is built on a foundation of innovation and data that consistently delivers client wins.

Innovation Drives Superior Performance

Our next-generation marketing data co-op has delivered wins for marketers across industries by taking a new approach to audience creation.

Instead of limiting our dataset to the "standard" consumer profile, we integrated powerful digital behavior signals to build a 360 degree view
Instead of making our clients choose from and manage dozens of models, we streamlined the process with a single configurable model
Instead of manual data processing and decisioning, we infused advanced machine learning capabilities

The Proof is in Our Approach

20–60%

Performance lift for campaigns that use digital data

Daily

Data updates stream into our database

97%

Path2Response Client Retention Rate

Ready for Results?

If you’re eager to supercharge your performance marketing, our industry-leading data co-op is your ticket to success.

Let’s connect and get you started!