Custom-modeled prospecting audience delivers exceptional new member growth and solid ROI.
Faith-based organizations rely on an engaged and thriving membership.
This client has an active base of over 1 million members that support their mission-focused causes and programs.
Given their sizable base, the client was seeking a unique source to drive substantial new donor growth, while simultaneously delivering cost-effective performance.
After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. We created a customized model that specifically leveraged high-value responders that fit the characteristics of the client’s optimal donor profile.
In order to streamline a path to maximum scale, we also recommended an audience expansion testing approach that would quickly enable rollout to a universe of 100M names.
The initial mailing and depth testing approach were a huge success! The audience expansion test revealed substantial additional scale, enabling the client to reach even more strong-performing new donors.
Initial mailing results: