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Custom-designed test strategy opens doors for rapid expansion of audience reach coupled with stellar performance.
With a modern sustainability-based approach to creating appealing spaces, this home decor retailer has tapped into a growing and energized consumer market segment.
They approached Path2Response looking to support their growth strategy: aggressive customer acquisition. To do so would require a rapid scale-up of their marketing reach to highly qualified and responsive audiences.
Based on success with other clients in the home decor space, our team mapped out a plan that would establish qualified audience depth and help achieve the client’s objectives.
For this high-end home decor brand it was imperative to scale their prospecting audience aggressively. In order to support this objective, our team developed and recommended a straightforward strategy leveraging the exceptional power of our industry-leading single-model solution.
Using custom parameters to pre-configure the machine learning process for the client’s model, our team steered the audience output to identify deeper, substantial scale so the client could quickly evaluate campaign results and identify the potential for sizeable audience expansion.
The client DOUBLED their viable audience reach with our performance at depth approach! Delivering a highly qualified audience beyond typical “top segments” from other sources, the client’s custom-built Path2Acquisition model enabled the client to achieve their objective for aggressive scale to fuel rapid new customer acquisition.
The client is excited to launch immediate ongoing rollout to proven depth based on these exceptional results so far. In addition, they’re eager to implement testing of even more audience reach beyond their already high-performing baseline. That’s “room for growth” and more!
