Response-ready niche audiences identified through powerful, custom model for pet care publisher.
This long-standing brand in the pet care publishing arena needed to reach a very specific target audience in order to fuel subscriber growth for their bimonthly magazine.
Given the massive scale of the US pet owner market, it can be a challenge for publishers to engage the high affinity niche audiences that drive new subscriptions.
We were eager to fetch this client the best prospects to support their goals.
We recommended our Path2Acquisition solution in order to identify high affinity prospects and maximize their reach within their niche target segments.
This client’s Path2Acquistion model optimized 1000s of scenarios into a single, powerful output identifying their ideal audience. Maximum performance was achieved by leveraging our massive co-op transaction and behavioral dataset, including millions of active subscribers across a diverse assortment of niche publications.
Path2Acquistion audiences outperformed other sources, surpassing the client’s target success benchmarks.
After a strong initial test, the client is lapping up more new subscribers with a rollout and additional audience expansion testing for even further reach.