Path2Acquisition model identified new high value prospects to drive meaningful brand growth.
This massive home decor provider knows exactly how to spot the next big interior design trend. The e-commerce brand has a unique ability to identify home accessories and furnishings that may soon become must-haves, and acquire them for their future shoppers.
However, even though they know their buyer persona, it can be a challenge to identify the exact prospects that will respond well and eventually purchase.
Our mission was to enable this client to identify a large universe of buyers tailored to their unique merchandise mix.
The client requested two back-to-back campaigns to validate results and ensure ongoing performance was possible. Both campaigns displayed significant lift over other providers, exceeding client expectations.
Now the team is eager to capture online browsing behavior as well to boost response rates even higher! By partnering with Path2Response, this brand was able to acquire new customers, drive incremental revenue, and fuel lifetime value.
Path2Acquisition delivered a positive ROI for this client’s core audience and ideal target audience.
We’re working with the client to leverage audience expansion test results to enable a significant rollout and help them achieve their new subscriber goals.