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Our streamlined, world-class model uses real-world offline and online data to power high-performing marketing campaigns.

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Uncover more potential new customers.

Brand leaders rely on marketing databases to reach target audiences and grow their business; and for 30+ years, not much has changed. Started by the founders of the “cooperative” database industry, Path2Response was built on the premise; “There has to be a better way.”

Today, we deliver high-impact audiences built upon real-world data, such as online and offline spending and browsing behaviors. The end result? Campaigns that outperform expectations of other audience providers.

Meet the next generation of audience creation.

Multichannel View

Online and offline spending patterns and behaviors shape our dataset, identifying key signals that other data providers miss.

Modern Modeling

Our machine learning-powered approach is straightforward and unique: one model, thousands of iterations, and billions of data points.

Performance Driven

Path2Response’s track record of success is built on a foundation of breakthrough innovations. Consistent success drives our 97% client retention rate.

INDUSTRY EXPERTISE

Providing powerful data for your brand.

Whatever your industry, our data can extend your reach and increase your revenue.

Digital intent data boosts ROI.

Consumers live a digital life. Shouldn’t your marketing audiences reflect that? Capture digital intent with our website tag to:

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Success Stories

We help brands drive audience response.

Retail
A New, High-Performing Landscape for Sustainable Outdoor Brand
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL</h5> <h1>A New, High-Performing Landscape for Sustainable Outdoor Brand</h1> Custom-tailored Path2Acquisition audience performs big for an up-and-coming outdoor apparel brand. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/12/3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/12/3.png 500w, https://path2response.com/wp-content/uploads/2022/12/3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/12/3-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/12/2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/12/2.png 500w, https://path2response.com/wp-content/uploads/2022/12/2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/12/2-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand reach to improve customer experience and reach new markets.</h2> Making outside their customer’s best side is the goal of this sustainable outdoor apparel retailer as they provide the gear their customers need when embarking on epic and everyday adventures. Expanding its brick-and-mortar presence in strong-performing markets to compete with better-known retailers, this brand has been building its engagement with not only customers, prospects, and outdoor communities to improve the customer experience. With customer experience in mind, Path2Response was tasked with identifying target audiences in-market, across channels for incremental growth. <h5>SOLUTION</h5> Consulting with the client on their competitive landscape gave insight into the need for a consistent, scalable universe of prospects that would perform over time. Our team recommended our Path2Acquisition solution to custom-build a universe. By leveraging our dataset of billions of individual-level consumer purchase behaviors, we delivered an optimized universe of targets to maximum output across campaigns. <h5>RESULTS</h5> <h2>Campaign success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/12/Simple-Modern-Business-Design-SEEK-Cover-Image-40.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/12/Simple-Modern-Business-Design-SEEK-Cover-Image-40.png 1250w, https://path2response.com/wp-content/uploads/2022/12/Simple-Modern-Business-Design-SEEK-Cover-Image-40-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/12/Simple-Modern-Business-Design-SEEK-Cover-Image-40-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/12/Simple-Modern-Business-Design-SEEK-Cover-Image-40-768x162.png 768w" alt="" width="1250" height="263" /> Refreshing results! The Path2Acquisition optimized audience produced noteworthy results by exceeding target goals. With a circulation of over 1M prospects in 2022, the results from Path2Response audiences showed growth opportunities in their market equal to larger competitor offerings. We look forward to working with this client to break into more multichannel markets!   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Political Campaign Claims Victory with Audience Expansion Breakthrough
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>POLITICAL COMMITTEE</h5> <h1>Political Campaign Claims Victory with Audience Expansion Breakthrough</h1> Strategic audience expansion approach reveals large additional universe scale, enabling rapid rollout to mobilize voters and fund critical midterm election races. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/2-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-6-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>SUBSTANTIALLY SCALE, FAST.</h2> Our client, a political committee on a mission to expand the number of party-aligned representatives, provides election support through direct financial contributions to candidates’ election funds, turnout efforts, and voter education. With midterms quickly approaching, they came to Path2Response looking for a way to efficiently reach target voters at substantial scale - fast. Given our team’s track record of success in the political space, we confidently got to work. We knew that a strategy incorporating an audience expansion strategy would support the client’s aggressive goals. <h5>SOLUTION</h5> Before crafting a recommendation, our team strategized with the client in order to understand their timeline and objectives for the looming mid-term election cycle. Given the client’s urgency to quickly tap into large, response-ready voter audiences, we created a strategic<b> audience expansion</b> test proposal which included: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel to prove solid performance for the client’s core audience as identified by their custom-built Path2Acquisition model</li> <li style="font-weight: 300;" aria-level="1">An <i>audience expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team dialed in on the maximum acceptable rollout scale for the audience expansion test panel so the client would get a fast, decisive read on results in time to impact the midterms. <h5>RESULTS</h5> <h2>Landslide victory!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-768x162.png 768w" alt="" width="1250" height="263" /> The strategic audience expansion test led to a landslide victory! The client is excited to partner with our team to aggressively scale up their voter outreach in time for the midterm elections. <ul> <li style="font-weight: 300;" aria-level="1">Both the baseline test panel and the audience expansion test panel outperformed other audience sources and delivered solid ROI results above the client’s targets</li> <li style="font-weight: 300;" aria-level="1">Given the strength of the audience expansion test and the way our team configured that panel’s scoring universe, the client was able to validate a <b>6x expansion</b> of their viable audience for immediate rollout!</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Site Visitor Data Helps PAC Boost Both Response Rate & Average Gift
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit political action committee</h5> <h1>Site Visitor Data Helps PAC Boost Both Response & Average Gift</h1> Path2Acquisition model provides exceptional results across multiple campaigns. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Engage current donors and identify new targets.</h2> In order to support its mission and values, this prominent political action committee (PAC) had an aggressive growth target: increase donations by millions of dollars year-over-year. The client, eager to maintain new donor volume, needed maximum efficiency for their growth marketing efforts. Therefore, the challenge  was to boost average gift amount without sacrificing response. <h5>SOLUTION</h5> After reviewing the client’s needs, we recommended the utilization of our website tagging solution, allowing us to capture site  visitor behavioral data. Integrating the site visit data with the clients’ Path2Acquisition model, we then optimized key scoring variables to enhance potential average gift performance. <h5>RESULTS</h5> <h2>Goals achieved!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-768x162.png 768w" alt="" width="1250" height="263" /> The client’s Path2Acquisition model delivered an <b>outstanding</b> 64% lift in Income Per Piece Mailed, driven by substantial gains in <b>both</b> Response Rate and Average Gift! These results far exceeded the client’s performance targets. The client has enjoyed consistently strong donor acquisition performance across multiple campaigns and reached their aggressive goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Legal Rights Organization Increases New Donor Pool
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT LEGAL RIGHTS ORGANIZATION</h5> <h1>Legal Rights Organization Increases New Donor Pool</h1> Precision-targeted test yields outstanding performance gains, unlocking significant new donor growth. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-11.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-11.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-11-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-11-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Drive substantial new donor growth to forward their mission.</h2> A progressive organization with a focus on upholding individual rights, liberties, and equality was in need of a trusted source to help build out their acquisition program and cultivate new donors. The organization drives its mission through 1,400 plus annual events, as well as robust online and offline member platforms. Supporting these diverse initiatives requires a consistent influx of new donors. <h5>SOLUTION</h5> After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. Drawing upon our huge dataset with 100s of millions of individual donations and behavior signals, we created a customized model to specifically identify a prospect audience aligned with the client’s ideal donor profile and performance targets. We reviewed the model scoring output with the client to determine an ideal testing selection that would provide useful results and set the table for potential rollout. <h5>RESULTS</h5> <h2>Campaign success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-768x162.png 768w" alt="" width="1250" height="263" /> The client was thrilled with the initial results revealing huge performance gains in both response and income per piece! The initial test opened the door for substantial additional scale, enabling the client to reach an even larger audience of potential new donors. Moreover, the client’s Path2Acquisition-modeled audience was a standout new donor source compared to others, with: <ul> <li style="font-weight: 300;" aria-level="1">196 Response Rate Index</li> <li style="font-weight: 300;" aria-level="1">175 Income Per Piece Mailed Index</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Humanitarian Aid Organization Expands Donor Pool
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT HUMANITARIAN AID ORGANIZATION</h5> <h1>Humanitarian Aid Organization Expands Donor Pool</h1> Custom-modeled donor audience delivers breakthrough performance and scale, enabling international nonprofit to support its global mission. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-8-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/6-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Increase monthly recurring donation pledges.</h2> With a presence in nearly 100 countries, this aid organization provides immediate relief and long-term support for children, families, and communities as they recover and rebuild from disasters and humanitarian crises. The primary funding for their mission consists of a monthly recurring donation pledge for children that provides access to clean water, education, healthcare and more. As the Covid-19 pandemic became a prolonged circumstance, the need for additional funding rose in priority. Path2Response was charged with curating an audience for an impromptu campaign outside their normal monthly sponsorship program. <h5>SOLUTION</h5> Understanding the client’s need for rapid increased funding, we recommended our Path2Acquisition solution. We modeled a prospect audience of proven donors from our massive dataset based on previous giving to similar causes and behavioral signals that align with their current patron base. As part of their solution, we performed depth testing to evaluate the potential for the client to efficiently rollout to an even larger universe of potential donors. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-768x162.png 768w" alt="" width="1250" height="263" /> The Path2Acquisition modeled audience significantly outperformed other audiences in the campaign. These strong results have enabled the client to proceed confidently with increased investment in our solution, including expanded circulation and further audience expansion testing. Major breakthroughs in performance directly fuel the client’s fundraising goals and support their important global mission.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Health Advocacy Organization Gains New Source of Donors
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit - Health Advocacy</h5> <h1>Health Advocacy Organization Gains New Source of Donors</h1> Path2Acquisition model solution delivered performance, scale, and many new donors. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/1-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Find a reliable donor source to engage.</h2> With a wide-ranging mission that spans  research, education, and proactive intervention programs, this prominent health advocacy organization continually seeks strategies to grow its new donor volume. Their goal in working with our team was to find a reliable source of new donors that could deliver solid performance along with substantial scale to feed ongoing prospecting efforts. <h5>SOLUTION</h5> Based on the client’s goals and our initial consultative sessions with them, we recommended our Path2Acquisition solution. It takes into account the full scope of donation history and behavioral signals available in our modeling environment. We customized the modeling configuration in order to identify the client’s ultimate prospecting audience aligned with their goals. Along with the client’s custom-modeled audience, we built a strategic testing plan to provide baseline performance as well as additional depth potential. <h5>RESULTS</h5> <h2>Mission accomplished!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-768x162.png 768w" alt="" width="1250" height="263" /> The model and testing strategy delivered breakthrough results! The client is rolling out to the already-proven model universe and is eager to build even more scale with additional audience expansion testing based on their outstanding outcome: <ul> <li style="font-weight: 300;" aria-level="1">Top segment Income Per Piece Mailed Index: 195</li> <li style="font-weight: 300;" aria-level="1">Depth test segment Income Per Piece Mailed Index: 168</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Amazing Growth for Faith-Based Mission
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT - FAITH-BASED MISSION</h5> <h1>Amazing Growth for Faith-Based Mission</h1> Nonprofit enjoys breakthrough new donor results in its first campaign using Path2Acquisition audience. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/4-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/5-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand donor pool by tapping into new outreach sources.</h2> An international  faith-based organization with a focus on supporting educational and spiritual programs for young people needed to grow in order to best serve their mission. Given their established marketing mix, they needed to identify an incremental source that would outperform current prospecting audiences. <h5>SOLUTION</h5> We proposed our Path2Acquisition solution to help the client fully benefit from our wide-reaching database of individual-level donation and behavioral variables and optimize the predictive power of their model. Furthermore, we provided a roadmap to test into various depths of the model and set the foundation for the client to easily expand their reach to additional qualified segments. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-768x162.png 768w" alt="" width="1250" height="263" /> The initial test yielded outstanding results! The client is proceeding into deeper segments of the model in order to reach even more new donors in the future. <ul> <li style="font-weight: 300;" aria-level="1">Response Rate Index: 205</li> <li style="font-weight: 300;" aria-level="1">Income per Piece Index: 132</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Fundraising Breakthrough for Global Health Support Organization
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Nonprofit - Global Health Organization</h5> <h1>Fundraising Breakthrough for Global Health Support Organization</h1> Consistent, game-changing performance and scale achieved with Path2Acquisition solution. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>New donor growth for sustained fundraising success.</h2> Known across the globe for successful delivery of medical support to imperiled populations, this client needed a shot in the arm for their fundraising strategies. Specifically, they were seeking substantial new donor growth in order to help support ongoing expansion of their global mission. Finding only a few donors at a time was not sustainable. They needed access to large prospecting universes, optimized to consistently deliver new donor acquisition at scale. <h5>SOLUTION</h5> Since the Path2Response database includes robust donation and transaction histories for hundreds of millions of US consumers, we confidently recommended the client test our Path2Acquisition solution. Keeping the goal of maximizing reach, we identified a sizable target universe for modeling and proposed a depth testing approach that would provide the client with clarity on future rollout potential in a near-term timeframe. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-768x162.png 768w" alt="" width="1250" height="263" /> Our model and testing approach proved to be hugely successful, and enabled the client to seamlessly rollout initiatives at substantial scale. The client has seen consistently strong donor acquisition performance, with impressive Response Rate Indexes across multiple campaigns: <ul> <li style="font-weight: 300;" aria-level="1">Campaign 1: 126</li> <li style="font-weight: 300;" aria-level="1">Campaign 2: 293</li> <li style="font-weight: 300;" aria-level="1">Campaign 3: 163</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Faith-Based Organization Grows Membership
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Nonprofit Faith-Based Organization</h5> <h1>Faith-Based Organization Grows Membership</h1> Custom-modeled prospecting audience delivers exceptional new member growth and solid ROI. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Cost-effective donor acquisition.</h2> Faith-based organizations rely on an engaged and thriving membership. This client has an active base of over 1 million members that support their mission-focused causes and programs. Given their sizable base, the client was seeking a unique source to drive substantial new donor growth, while simultaneously delivering cost-effective performance. <h5>SOLUTION</h5> After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. We created a customized model that specifically leveraged high-value responders that fit the characteristics of the client's optimal donor profile. In order to streamline a path to maximum scale, we also recommended an audience expansion testing approach that would quickly enable rollout to a universe of 100M names. <h5>RESULTS</h5> <h2>Positive impact!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-768x162.png 768w" alt="" width="1250" height="263" /> The initial mailing and depth testing approach were a huge success! The audience expansion test revealed substantial additional scale, enabling the client to reach even more strong-performing new donors. Initial mailing results: <ul> <li aria-level="1">Response Rate Index: 135</li> <li aria-level="1">Income per Piece Mailed:  122</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Faith-Based Org Rejoices in Growth Revealed by Audience Expansion Testing
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit faith-based organization</h5> <h1>Faith-Based Org Rejoices in Growth Revealed by Audience Expansion Testing</h1> Strategic audience expansion plan unlocks substantial new audience reach, fueling growth in donors and feeding the organization’s mission. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-12.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-12.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-12-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-12-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Quickly scalable, high-performing audiences for new donor growth.</h2> With a rich history dating back to the 1830s, this international faith-based association boasts one million members and 350,000 active contributors. To expand upon their mission of nurturing spiritual growth and supporting community volunteerism, they approached Path2Response seeking a proven source for high-performing, quickly scalable audiences focused on new donor acquisition. Our team has a track record of success in the nonprofit space, including client wins achieving rapid scale through smartly calibrated, smoothly executed <b>audience expansion testing</b>. We eagerly got to work on this client’s challenge. <h5>SOLUTION</h5> Our team strategized with the client upfront in order to fully understand their big picture objectives and target performance metrics. Given the client’s key need to quickly reach substantial scale, we created a strategic <b><i>audience expansion</i></b> test proposal which included: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel to prove solid performance for the client’s core audience as identified by their custom-built Path2Acquisition model</li> <li style="font-weight: 300;" aria-level="1">An <i>audience</i> <i>expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team configured the audience output for the expansion test so the client would get a quick, definitive read on results for the baseline panel vs. the expansion panel. <h5>RESULTS</h5> <h2>Praiseworthy results!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-768x162.png 768w" alt="" width="1250" height="263" /> The client now has confidence in Path2Response’s strategic audience expansion testing capabilities and unique modeling and they’re ready to aggressively expand their growth marketing. <ul> <li style="font-weight: 300;" aria-level="1">The baseline test panel and audience expansion test panel outperformed other audience sources and delivered solid ROI above the client’s targets</li> <li style="font-weight: 300;" aria-level="1">Given the strength of the audience expansion test and the way our team configured that panel’s scoring universe, the client was able to <b>double</b> the size of their viable audience for donor acquisition</li> </ul>   Find your high-value donors <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Major Nonprofit Boosts Giving and Response
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT Cultural Preservation & Education Organization</h5> <h1>Major Nonprofit Boosts Giving and Response</h1> Path2Acquisition model and smart testing strategy improves results for cultural preservation and education client. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-10.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-10.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-10-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-10-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Strong average giving for new donors.</h2> Unlike for-profit businesses, nonprofits have a mission to transform lives and communities.  As a result of this client’s 30+ years serving, they had developed a finely tuned awareness of the performance benchmarks required to drive sustained, cost-effective new donor acquisition. The client was looking to reach new donors that could yield a combination of strong average gift-giving and consistent response rate – this balance can be elusive to achieve at scale. <h5>SOLUTION</h5> The Path2Response database includes millions of individual-level donation records across a vast array of nonprofit organizations. Given this massive dataset, we were able to build a custom-filtered prospecting universe based on the client’s unique average gift and response targets. We scored this prospecting universe with our Path2Acquisition solution to identify the optimal audience segments, and recommended a test strategy that would inform baseline results and potential rollout opportunities. <h5>RESULTS</h5> <h2>Strong support!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-768x162.png 768w" alt="" width="1250" height="263" /> The test yielded exceptional results, exceeding the client’s targets for key performance indicators. Our custom-filtered prospect audience boosted average gift amount by an amazing 127%! What’s more, response remained strong with a Response Rate Index of 112. The client is eager to rollout and expand into additional prospect segments in order to support their important mission.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Mission Sustains Support Through Strategic Audience Expansion Testing
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT HEALTH ORGANIZATION</h5> <h1>Mission Sustains Support Through Strategic Audience Expansion Testing</h1> High-value, responsive donors identified by audience expansion testing plan over multiple campaigns, creating a scalable, sustainable universe. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-6-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand donor universe to find long-term donors.</h2> Leading the fight for over a century against devastating, yet preventable and treatable diseases, this mission-based organization restores health and hope to those they serve. From supporting hospitals to sending medical shipments to underserved regions around the world, donor engagement is mission critical for continued program support and growth. Path2Response has demonstrated success in the nonprofit arena by implementing strategic <b>audience expansion testing</b> to provide the largest universe of likely to engage, long-term donors. This organization was in good hands with our team committed to furthering their mission. <h5>SOLUTION</h5> Understanding the breadth of the Path2Response dataset, our team consulted with the client to understand their immediate and ongoing campaign objectives. Given the client’s need for sustained response, we constructed a two-part <b><i>audience expansion</i></b> test proposal: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel was first tested to establish a well-performing core Path2Acquisition audience of potential donors with proven engagement history</li> <li style="font-weight: 300;" aria-level="1">An <i>audience</i> <i>expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team designed the audience yield for the expansion test for the client to achieve an accurate view of the outcomes for the baseline panel vs. the expansion panel. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-768x162.png 768w" alt="" width="1250" height="263" /> Mission success! Well-planned strategic audience expansion testing generated donor response worthy of progressing this client’s deserving objectives. The baseline test panel and audience expansion test panel exceeded ROI beyond the client’s initial goal and indexed above other audience sources. Due to the strength of the audience expansion test the client has confidence in Path2Response’s proprietary modeling solution and testing capabilities. We’re excited to further expand their universe and increase donor acquisition.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Exceptional New Donor Growth for Women’s Health & Advocacy Group
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONprofit - Women's Health Advocacy</h5> <h1>Exceptional New Donor Growth for Women’s Health & Advocacy Group</h1> Path2Acquisition solution delivers superior performance and scale over multiple campaigns. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Solid response rate and increased average gift.</h2> As an international powerhouse supporting women’s rights and providing essential health services, our client has a highly diversified marketing portfolio which includes a dynamic mix of digital and offline donor acquisition channels. Because of the client’s substantial new donor growth goals, they were looking for an audience source that could provide maximum scale . <h5>SOLUTION</h5> Given the client’s aggressive growth targets, we strongly recommended our Path2Acquisition solution, which leverages the full scope of multichannel donor behavior in our dataset of 100s of millions of US households. Its predictive power and our comprehensive donor data provided confidence in achieving performance at scale. We suggested a straightforward test and rollout plan – including strategic audience expansion testing – which enabled the client to read early results and scale up quickly. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-768x162.png 768w" alt="" width="1250" height="263" /> Path2Acquisition delivered a positive ROI for this client's core audience and ideal target audience. We’re working with the client to leverage audience expansion test results to enable a significant rollout and help them achieve their new subscriber goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Dazzling Results for Iconic Multichannel Jeweler
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL</h5> <h1>Dazzling Results for Iconic Multichannel Jeweler</h1> Test and rollout strategy with custom-modeled Path2Acquisition audience delivers golden performance. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-3.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-3-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/5-3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-3.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-3-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Identifying multichannel buyers for incremental growth.</h2> This iconic jewelry brand has been reaching its target customers at brick-and-mortar locations, online, and via catalog for decades. Their key challenge is identifying new customers in each channel to drive incremental growth, even with a highly optimized marketing mix. The client came to our team seeking a unique source for new customer growth that could deliver solid response as well as efficient ROI. <h5>SOLUTION</h5> Given the emphasis on new customer growth, we recommended the client test our Path2Acquisition model as a first step for a quick, straightforward read on results and future potential. In addition, we collaborated with the client to activate a website tag, which ensured that future audience modeling could benefit from the powerful intent signals derived from site visit data. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-16.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-16.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-16-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-16-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-16-768x162.png 768w" alt="" width="1250" height="263" /> The initial Path2Acquisition test achieved the client’s performance benchmarks and delivered solid results versus other audience sources. The successful test opened the door for a significant rollout in subsequent campaigns. What’s more, the addition of site visit data enabled the client to dramatically increase circulation and reach to highly responsive target segments. <ul> <li><strong>+1000% increase in target audience reach</strong></li> <li><strong>+46% average response lift vs other audience sources</strong></li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Home Decor Brand Builds Spacious Room for Growth
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL</h5> <h1>Home Decor Brand Builds Spacious Room for Growth</h1> Custom-designed test strategy opens doors for rapid expansion of audience reach coupled with stellar performance. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-3.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-3-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-3.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-3-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Aggressively capture new purchasers and seize market share.</h2> With a modern sustainability-based approach to creating appealing spaces, this home decor retailer has tapped into a growing and energized consumer market segment. They approached Path2Response looking to support their growth strategy: aggressive customer acquisition. To do so would require a rapid scale-up of their marketing reach to highly qualified and responsive audiences. Based on success with other clients in the home decor space, our team mapped out a plan that would establish qualified audience depth and help achieve the client’s objectives. <h5>SOLUTION</h5> For this high-end home decor brand it was imperative to scale their prospecting audience aggressively. In order to support this objective, our team developed and recommended a straightforward strategy leveraging the exceptional power of our industry-leading single-model solution. Using custom parameters to pre-configure the machine learning process for the client’s model, our team steered the audience output to identify deeper, substantial scale so the client could quickly evaluate campaign results and identify the potential for sizeable audience expansion. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-17.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-17.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-17-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-17-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-17-768x162.png 768w" alt="" width="1250" height="263" /> The client <b>DOUBLED</b> their viable audience reach with our performance at depth approach! Delivering a highly qualified audience beyond typical “top segments” from other sources, the client’s custom-built Path2Acquisition model enabled the client to achieve their objective for aggressive scale to fuel rapid new customer acquisition. The client is excited to launch immediate ongoing rollout to proven depth based on these exceptional results so far. In addition, they’re eager to implement testing of even more audience reach beyond their already high-performing baseline. That’s “room for growth” and more!   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Home Decor Brand Gets 96% Boost in Response Rate
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Multichannel</h5> <h1>Home Decor Brand Gets 96% Boost in Response Rate</h1> Path2Acquisition model identified new high value prospects to drive meaningful brand growth. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/4-4.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-4.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-4-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-4-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/115-12.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-12.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-12-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-12-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Reach a large audience of response-ready shoppers</h2> This massive home decor provider knows exactly how to spot the next big interior design trend. The e-commerce brand has a unique ability to identify home accessories and furnishings that may soon become must-haves, and acquire them for their future shoppers. However, even though they know their buyer persona, it can be a challenge to identify the exact prospects that will respond well and eventually purchase. Our mission was to enable this client to identify a large universe of buyers tailored to their unique merchandise mix. <h5>SOLUTION</h5> The client requested two back-to-back campaigns to validate results and ensure ongoing performance was possible. Both campaigns displayed significant lift over other providers, exceeding client expectations. Now the team is eager to capture online browsing behavior as well to boost response rates even higher! By partnering with Path2Response, this brand was able to acquire new customers, drive incremental revenue, and fuel lifetime value. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-19.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-19.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-19-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-19-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-19-768x162.png 768w" alt="" width="1250" height="263" /> Path2Acquisition delivered a positive ROI for this client's core audience and ideal target audience. We’re working with the client to leverage audience expansion test results to enable a significant rollout and help them achieve their new subscriber goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Unique Audiences Lead to Holiday Season Success
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Multichannel Retail</h5> <h1>Unique Audiences Lead to Holiday Season Success</h1> Gift-focused retailer targets custom-built audiences to drive new buyer growth at scale. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/5-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-5-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Drive steady growth in new purchasers.</h2> Sustaining  growth means being top-of-mind to loyal customers when they are giving and receiving gifts. For this retailer, driving a steady volume of new customers to the brand throughout the year is an ongoing challenge. This premium gift-giving based catalog has millions in annual circulation, and direct mail is a key source for new customer acquisition. With direct mail as an integral part of their marketing mix, the client was seeking increased exposure of their unique merchandise offering to highly qualified prospects, and thereby fuel profitable sales growth. <h5>SOLUTION</h5> Understanding the need for continued brand exposure, our team recommended Path2Acquisition as a solution to the client, along with a website tag to help identify their recent site visitors. The goal was to maximize the potential prospect universe for building the client’s customized model. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-24.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-24.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-24-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-24-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-24-768x162.png 768w" alt="" width="1250" height="263" /> By integrating comprehensive transaction and behavioral variables with a substantial volume of site visit data, the client’s model identified a truly unique and sizable prospect audience, tailored to their new customer growth targets. The client successfully increased circulation for their key holiday campaign season due to the solid performance of their Path2Acquisition-modeled audience.   Ready for results? <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Holiday Season Sparkles for Boutique Jewelry Brand
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL</h5> <h1>Holiday Season Sparkles for Boutique Jewelry Brand</h1> Robust data and powerful, brand-specific modeled audience deliver gift-wrapped performance. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-3.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-3-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/115-11.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-11.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-11-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-11-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Customer acquisition with profitable growth.</h2> Our client, an emerging boutique jewelry brand, attracts a passionate base of core customers. In their niche market, it’s an ongoing challenge to identify unique audiences for prospecting that can deliver new customer growth profitably. They came to Path2Response looking to accelerate growth through enhanced customer acquisition strategies. <h5>SOLUTION</h5> After initial analysis, we determined that the transactional data in the client’s small but highly engaged customer base was a solid foundation for modeling with our Path2Acquisition solution. In order to further expand potential reach of their prospect audience, we helped the client install a website tag. We integrated the online behavior signals from the tag with hundreds of other individual-level variables to enhance the strength of the client’s model. <h5>RESULTS</h5> <h2>Benchmarks exceeded!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-15.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-15.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-15-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-15-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-15-768x162.png 768w" alt="" width="1250" height="263" /> The client’s audience, custom-built using our Path2Acquisition modeling platform, outperformed all other sources in the client’s Holiday 2 campaign. Results far exceeded the client’s target benchmarks for response and ROI. Going forward, we’re excited to continue providing this client with unique, profitable audiences to fuel their new customer growth strategies.   Find your optimized audience <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
High-End Home Furniture Retailer Gains Customer Volume
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>multichannel retail</h5> <h1>High-End Home Furniture Retailer Gains Customer Volume</h1> Path2Acquisition model delivers increased sales volume and superior ROI. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-5-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-5-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Create tailored campaigns for strategic growth.</h2> A well-known luxury furniture and home decor brand with industry leading digital and catalog presence required sustained growth through new customer acquisition. They were seeking a proven source for  untapped prospect audiences in order to drive predictable increases in 1st time buyers and revenue. In this sector, identifying potential new customers for personalized marketing campaigns and create high brand value is an ongoing strategic challenge. <h5>SOLUTION</h5> Given the client’s substantial website traffic, our team recommended the use of multiple website tags to enable identification of unknown site visitors and maximize the volume of new prospect names for customized modeling. The client’s Path2Acquisition model integrated a comprehensive array of transactional and behavioral variables - along with a large volume of site visit data -  to yield a sizable audience, tailored to the client’s aggressive growth targets. <h5>RESULTS</h5> <h2>Increased customer acquisition!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-23.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-23.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-23-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-23-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-23-768x162.png 768w" alt="" width="1250" height="263" /> Over the course of multiple campaigns, the power of the client’s Path2Aquisition model combined with site visitor data generated exceptional results that significantly increased customer acquisition. Our client was thrilled to achieve ROI meeting their high standards and to enjoy a substantial gain in customer volume.   Find your optimized audience <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
High-End Brand Gets 100%+ Response Rate Boost
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL RETAIL</h5> <h1>High-End Brand Gets 100%+ Response Rate Boost</h1> Path2Aquisition model produces response rate gains up to 165% across multiple campaigns. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-4.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-4.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-4-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-4-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/1-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-5-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Drive consistent growth.</h2> This high-end women’s fashion brand, known for its unique blend of vintage and modern style, was eager to find a reliable, performance-driven source for new customer acquisition. Specifically, they were looking to accelerate growth by bringing on high-quality new customers with solid lifetime value potential. Brands in the luxury market often find it difficult to drive growth consistently. Our challenge was to provide this client with an audience combining performance, scale, and reliability over time. <h5>SOLUTION</h5> Taking into account the client’s robust digital presence, we recommended the implementation of a website tag, enabling them to identify a consistent, sizable universe of previously unknown site visitors. We integrated this site visitor data with comprehensive individual-level purchase and behavioral variables in order to build the client’s customized Path2Acquisition model. <h5>RESULTS</h5> <h2>Massive success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-20.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-20.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-20-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-20-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-20-768x162.png 768w" alt="" width="1250" height="263" /> The client’s Path2Acquisition audience outperformed other sources across six consecutive campaigns: <ul> <li>Holiday:  173 RR Index</li> <li>January:  154 RR Index</li> <li>February:  106 RR Index</li> <li>March: 265 RR Index</li> <li>April:  137 RR Index</li> <li>June:  119 RR Index</li> </ul>   Let's get started <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Golf Apparel Retailer Beats Par For The Course
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL RETAIL</h5> <h1>Golf Apparel Retailer Beats Par For The Course</h1> Path2Acquisition model gives novelty golf apparel company a major win. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-4.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-4.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-4-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-4-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-5-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Find the right audience for maximum impact.</h2> This novelty golf apparel company is looking to drive growth by using direct mail to acquire new customers. Acquiring high-quality new customers with solid long-term value potential is required by the client to support ongoing, consistent revenue growth. The challenge presented to Path2Response by this niche retailer is to find the right audience resulting in a significant impact on their sales goals. <h5>SOLUTION</h5> The client’s uniquely branded website attracts a wide mix of casual browsers in addition to focused shoppers. Given this diverse site visitor base, our team recommended adding a website tag to gather the data needed to optimize their custom model. We then integrated this site visitor data with comprehensive individual-level purchase and behavioral variables in building the client’s Path2Acquisition model. <h5>RESULTS</h5> <h2>Positive showing!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-21.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-21.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-21-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-21-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-21-768x162.png 768w" alt="" width="1250" height="263" /> The client’s Path2Acquisition modeled audience along with enhanced site visit data delivered superior results, outperforming the response rates of our competitors by more than 100%. The new customers acquired also delivered solid average order value, driving huge $/book lifts vs. other sources. The client now has a high-performing, ongoing source for new customers.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Gardening Retailer Expands Market Through High Value Customers
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>multichannel retail</h5> <h1>Gardening Retailer Expands Market Through High Value Customers</h1> Path2Acquisition model fuels expanded growth into new segments to reach even more customers. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-5.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-5-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Reach acquisition goals with new prospect audience.</h2> Our client boasts the largest native plant collection for retail sales in the United States. This retailer caters to the needs of gardeners at all experience levels with a product offering focusing on seeds, plants, and gardening tools. The client approached us with an aggressive goal of acquiring new customers with a focus on lifetime value in order to support ongoing housefile revenue growth. Given the client’s established marketing mix, our challenge was to identify a new source of potential buyers to meet their acquisition goals. <h5>SOLUTION</h5> After consulting with the client, we recommended our custom-modeled Path2Acquisition solution tailored to the client’s targets. This solution for prospecting audiences, based on individual-level purchase data, has proven successful for similar clients. We worked with the client to capture website visit data and further enhance the predictive power of their model. <h5>RESULTS</h5> <h2>Great growth!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-22.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-22.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-22-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-22-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-22-768x162.png 768w" alt="" width="1250" height="263" /> The combination of the Path2Acquisition model and site visitor data yielded the highest response rate and $/bk across all sources, including several other co-ops. With this success, the client expanded into deeper segments of the model in order to capture even more new, high performing customers.   Supercharge your success <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Retail
Eco-Friendly Brand Sprouts Sustainable New Growth
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>MULTICHANNEL</h5> <h1>Eco-Friendly Brand Sprouts Sustainable New Growth</h1> Emerging women’s clothing brand gets a healthy boost across all performance indicators with Path2Acquisition audience. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/2-2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-2.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-2-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/1-2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-2.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-2-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand reach while meeting performance benchmarks..</h2> This up-and-coming eco-friendly women’s clothing brand is continually on the lookout for unique sources that can help them sustain new customer growth. Within their robust direct mail channel, it’s a challenge to find truly incremental prospecting universes that can meet well-established performance benchmarks. Our team was eager to get to work building a one-of-a-kind solution that would fuel the client’s growth goals. <h5>SOLUTION</h5> After an initial consultation and evaluation session with the client, we recommended our Path2Acquisition solution. It’s a custom-configurable model that leverages the full spectrum of individual-level purchase behavior in our dataset to yield the ultimate audience tailored to each client and campaign. To further enhance the performance of the client’s audience, we integrated site visitor data captured through a tracking tag on the client’s website. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-14.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-14.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-14-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-14-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-14-768x162.png 768w" alt="" width="1250" height="263" /> The Path2Acquisition curated audience – enhanced with site visitor data – outperformed all other co-op prospecting sources. Our client was thrilled to generate substantial new customer volume and superior ROI with our audience. We provided the: <ul> <li>Strongest $/Book among all sources</li> <li>Strongest AOV among all sources</li> <li>Second highest Response Rate among all sources</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Publishing
Renowned Publishing Brand Achieves Massive Success
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>PUBLISHING</h5> <h1>Renowned Publishing Brand Achieves Massive Success</h1> Precision-focused new subscriber prospecting audiences unlock substantial reach coupled with consistently superior performance. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/115-13.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-13.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-13-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-13-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-1.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-1.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-1-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-1-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Identify a source of new subscribers.</h2> This reputable publisher has established themselves as a trusted source of information for their millions of subscribers. Sustaining and growing such a large user base requires a steady infusion of new subscribers. Given the explosion of digital publications and increased availability of niche content, this client was focused on reaching super-targeted audiences that could deliver both efficient performance and maximum scale. <h5>SOLUTION</h5> After consulting with the client to understand their specific challenges and objectives, we recommended our Path2Acquisition solution. It leverages our robust dataset of individual-level subscription and purchase signals to identify the optimal prospect audience, tailored to each client and campaign. In this case, we custom-configured the model to emphasize a combination of response (gross and net) along with maximum reach into qualified prospect segments. <h5>RESULTS</h5> <h2>Multi campaign success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-3.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-3.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-3-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-3-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-3-768x162.png 768w" alt="" width="1250" height="263" /> The client’s Path2Acquisition audiences delivered outstanding response rates (gross and net) across multiple campaigns. This has enabled the client to expand their subscriber growth efforts by repeatedly tapping into our custom-built, high-performing audiences. The client has enjoyed consistently exceptional results.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Publishing
Custom-Built Audience Delivers Circulation Surge
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>PUBLISHING</h5> <h1>Custom-Built Audience Delivers Circulation Surge</h1> Major national Publisher opens a new chapter of growth with breakthrough results from uniquely-crafted subscriber acquisition audience. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/115-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/115-10.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-10.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-10-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-10-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Reach response-ready prospects for maximum audience reach.</h2> This publication for savvy consumers has been a trusted source of reviews and product evaluations to over 6 million subscribers in the U.S. for decades. Maintaining a robust influx of newly acquired subscribers is a continual industry challenge, so reaching qualified prospects and maximizing audience reach is a key business priority. Having heard of our team’s track record of success in the Publishing market, the client challenged Path2Response to develop and deliver a high-impact audience strategy that would efficiently boost their reach to response-ready prospects. <h5>SOLUTION</h5> After consulting with the client to understand their key goals and performance targets, the Path2Response team created a custom-tailored Path2Acquisition modeled audience, drawing upon billions of multichannel consumer transaction datapoints in our industry-unique modeling environment. This client-specific, on-demand modeling approach yielded an optimized audience output, purposely crafted to identify the client’s most responsive prospects, achieve their campaign targets, and support their growth goals. <h5>RESULTS</h5> <h2>Targets exceeded!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-2.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-2.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-2-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-2-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-2-768x162.png 768w" alt="" width="1250" height="263" /> Game-changing performance! The client’s custom-made audience generated exceptional results, exceeding targets on both response and pay up. With these solid results, the client is able to substantially increase circulation and acquire high-quality new subscribers that will contribute sustainable lifetime value. We’re eager to help write the next edition of breakthrough results for this Publishing client!   It's time to level up <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Publishing
Campaigns for Political Publisher Bring Victory
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>POLITICAL PUBLISHER</h5> <h1>Campaigns For Political Publisher Bring Victory</h1> Our Path2Acquisition model solution delivered exceptional performance, opening the doors for robust new subscriber growth. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/115-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/115-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Reach 10 million new subscribers in 3 months.</h2> As one of the fastest growing independent publications in the US, this international, multilingual media company wanted to expand their readership even further. They were looking to identify consumers with an affinity to specific political interests in order to fuel aggressive new subscriber growth goals. With a target of reaching 10 million new subscribers within 3 months, we eagerly jumped into the challenge. <h5>SOLUTION</h5> After consulting with the client to understand their aggressive goals, we recommended our Path2Acquisition solution in order to maximize qualified prospects and potential reach, and ultimately identify a substantial universe of untapped names. The client’s Path2Acquistion model optimized 1000s of scenarios into a single, powerful output identifying their ideal audience. We also implemented a depth test to assess the potential for an aggressive rollout. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-1.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-1.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-1-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-1-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-1-768x162.png 768w" alt="" width="1250" height="263" /> Path2Acquisition delivered a positive ROI for this client's core audience and ideal target audience. We’re working with the client to leverage audience expansion test results to enable a significant rollout and help them achieve their new subscriber goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Publishing
Subscriber Growth Unleashed With Custom Model
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>PET CARE PUBLISHER</h5> <h1>Subscriber Growth Unleashed With Custom Model</h1> Response-ready niche audiences identified through powerful, custom model for pet care publisher. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Find a specific audience of new subscribers.</h2> This long-standing brand in the pet care publishing arena needed to reach a very specific target audience in order to fuel subscriber growth for their bimonthly magazine. Given the massive scale of the US pet owner market, it can be a challenge for publishers to engage the high affinity niche audiences that drive new subscriptions. We were eager to fetch this client the best prospects to support their goals. <h5>SOLUTION</h5> We recommended our Path2Acquisition solution in order to identify high affinity prospects and maximize their reach within their niche target segments. This client’s Path2Acquistion model optimized 1000s of scenarios into a single, powerful output identifying their ideal audience. Maximum performance was achieved by leveraging our massive co-op transaction and behavioral dataset, including millions of active subscribers across a diverse assortment of niche publications. <h5>RESULTS</h5> <h2>Fetching results!</h2> Path2Acquistion audiences outperformed other sources, surpassing the client’s target success benchmarks. After a strong initial test, the client is lapping up more new subscribers with a rollout and additional audience expansion testing for even further reach. <img src="https://path2response.com/wp-content/uploads/2022/11/115-16.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-16.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-16-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-16-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Home Services
Home Security Brand Expands Reach
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>HOME SERVICES</h5> <h1>Home Security Brand Expands Reach</h1> Keeping growth in mind, the Path2Response team helped this client find new customers at the right time. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-1.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-1.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-1-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-1-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-1.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-1.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-1-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-1-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Find new, in-market consumers.</h2> With a current customer base of over 1 million homes throughout the United States, this home protection and security brand has an ongoing need to find and acquire new customers as they diversify their product offerings in an ever-evolving market. Our team’s challenge was to identify new, qualified targets to support the client’s aggressive expansion goals. <h5>SOLUTION</h5> After consulting with the client on their growth targets, we recommended our Path2Acquisition solution, which can be custom-tailored for maximum performance and scale according to specific client needs. We identified a unique audience based on individual-level purchase behavior and traits that aligned with the client’s existing customer profile, setting them up for campaign success. <h5>RESULTS</h5> <h2>First test success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-12.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-12.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-12-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-12-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-12-768x162.png 768w" alt="" width="1250" height="263" /> The Path2Acquisition solution delivered qualified customers at the right time in their buying cycle, and exceeded the client’s performance goals in the very first test campaign. The client is now rolling out into the full universe and testing for additional reach.   Let's get started <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Insurance
Insurance Brand Discovers New Universe
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>INSURANCE & FINANCIAL SERVICES</h5> <h1>Insurance Brand Discovers New Universe</h1> Path2Response leverages its insurance industry success and unique dataset to create custom-built prospect audiences for client. Client enjoys exceptional, sustained growth in new insurance policy customers. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-1.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-1.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-1-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-1-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/5-1.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-1.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-1-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-1-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Identify new client acquisition strategies for growth.</h2> For generations, this leading insurance brand has provided peace of mind for individuals and families. Within a fiercely competitive market subject to high levels of customer churn, they fight to acquire and retain every policy holder. This client approached Path2Response seeking a proven, scalable source for prospecting audiences that could help them migrate away from stale lists which were steadily declining in performance. With a foundation of prior insurance industry successes, our team got to work building recommendations to help the client inject new life into their growth strategies. <h5>SOLUTION</h5> Our team consulted with the client to understand their goals and learn more about the factors behind the declining performance of their existing customer acquisition sources. In order to identify truly fresh and response-ready prospects, we recommended our Path2Acquisition solution. It leverages the full scope of our unique dataset, including billions of individual-level spending records, to deliver brand-specific customized audiences. Our other insurance industry clients have enjoyed standout results with this approach. We created the client’s own, one-of-a-kind audience, tailored to their ideal customer profile, and built to maximize response as well as scale. <h5>RESULTS</h5> <h2>Success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-10.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-10.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-10-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-10-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-10-768x162.png 768w" alt="" width="1250" height="263" /> <p dir="ltr" style="line-height: 1.38; margin-right: 9.3833pt; margin-top: 0pt; margin-bottom: 10pt;">Success! The client got substantial response rate improvement from their custom-built Path2Acquisition audience.</p> <p dir="ltr" style="line-height: 1.38; margin-right: 9.3833pt; margin-top: 0pt; margin-bottom: 10pt;">This has proven to be a game changer for the client’s growth marketing mix. They’ve been able to replace stale, underperforming lists with hundreds of thousands of unique prospects from our tailored audience universe.</p> <p dir="ltr" style="line-height: 1.38; margin-right: 9.3833pt; margin-top: 0pt; margin-bottom: 0pt;">The client is now working with our team as part of their ongoing, monthly acquisition campaigns to gain even more new customers.</p>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Finance
New Subscriber Audience Adds Up For Investment Advisory
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>FINANCIAL SERVICES</h5> <h1>New Subscriber Audience Adds Up For Investment Advisory</h1> Path2Response creates tailor-made audience targeting response-ready investors, leading to solid growth in newsletter subscribers and new client conversion. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-2.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-2-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/6-2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-2.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-2-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Fuel growth in subscriber base.</h2> or decades, this brand has guided families and individuals along the path to creating their financial futures. To showcase their expertise and stay top-of-mind with current and potential investors, the brand distributes a newsletter which has proven to be a key element of their marketing mix. This client presented a two-fold challenge to the Path2Response team: 1.) fuel growth in their newsletter subscriber base, 2.) boost the value of their newsletter and attract more sponsorship ad revenue from individual investment advisors. Given past successes in the financial sector, our team quickly got to work building a customized solution tailored to the client’s objectives. <h5>SOLUTION</h5> The Path2Response team met with the client to discuss key goals, as well as tactics that were working (or underperforming) within their marketing audience mix. Based on the client’s objectives, we recommended our Path2Acquisition solution, which identifies a response-ready audience custom-tailored to each client’s unique KPIs and campaign targets. We pre-configured the model using parameters that would maximize performance aligned with the client’s goals. The model evaluated billions of data points and ran through 1000s of iterations to yield the client’s optimal audience. <h5>RESULTS</h5> <h2>Big dividends!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-13.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-13.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-13-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-13-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-13-768x162.png 768w" alt="" width="1250" height="263" /> <p dir="ltr" style="line-height: 1.38; margin-right: 9.3833pt; margin-top: 0pt; margin-bottom: 10pt;">The client’s custom-built audience delivered solid boosts for their key performance metrics: subscriber index and investment index.</p> <p dir="ltr" style="line-height: 1.38; margin-right: 9.3833pt; margin-top: 0pt; margin-bottom: 10pt;">With proven results established, the client is moving forward with rollout and additional depth testing. They’re bullish about this unique new source for growth in subscribers and advisor engagement, and are planning for robust ROI in upcoming campaigns.</p>   Find your optimized audience <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Direct to Consumer
Food Subscription Box Brand Enjoys Tasty Results
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>DIRECT TO CONSUMER FOOD SUBSCRIPTION BOX</h5> <h1>Food Subscription Box Brand Enjoys Tasty Results</h1> Successful test of custom-built audience sets the table for efficient new subscriber acquisition at scale. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/115-14.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-14.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-14-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-14-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Achieve campaign success with proven audience source.</h2> This international food and beverage subscription box brand provides world-class tasting experiences to its diverse customer base. Their data-centered service tailors each box to their customers’ preferences. As a relative newcomer to the subscription box space, they’re in rapid growth mode, eagerly seeking proven sources that can help fuel new subscriber acquisition. They approached Path2Response after hearing about our track record of success delivering breakthrough results for growing brands. Our team eagerly embraced the challenge to satisfy this client’s appetite for high-performing audiences at scale. <h5>SOLUTION</h5> In our initial strategy session with the client, they focused on top priority goal: reaching <i>unique</i> target audiences that would deliver standout performance within the competitive subscription box market. This is actually the ideal scenario for our Path2Acquisition solution, which cycles through 1000s of iterations and billions of data points to create a wholly unique audience that’s custom-tailored to the client’s specific targets. To execute the client’s initial test campaign, we configured the Path2Acquisition model to identify the client’s ideal response-ready prospects while also setting the table for maximum potential scale for a future rollout. <h5>RESULTS</h5> <h2>Delicious results!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-5.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-5.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-5-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-5-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-5-768x162.png 768w" alt="" width="1250" height="263" /> <p dir="ltr" style="line-height: 1.7999999999999998; margin-right: -5.3816pt; margin-top: 0pt; margin-bottom: 10pt;">Delicious results! The client’s test revealed a solid performance boost versus other audience sources, indicating that their custom-built Path2Acquisition model delivered unique, high-quality prospects. What’s more, the lift compared to the client’s holdout panel showed clear upside - that bodes well for a future rollout and ongoing usage at scale.</p> <p dir="ltr" style="line-height: 1.7999999999999998; margin-right: -5.3816pt; margin-top: 0pt; margin-bottom: 0pt;">After this initial success, we’re working with the client to add our site tagging capability in order to leverage their website traffic and expand their target universe even further.</p>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Direct to Consumer
Subscription Box Brand Achieves Scalable Growth
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>DIRECT TO CONSUMER SUBSCRIPTION BOX BRAND</h5> <h1>Subscription Box Brand Achieves Scalable Growth</h1> Path2Acquisition solution fuels consistent monthly increases in new customers. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/115-15.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/115-15.png 500w, https://path2response.com/wp-content/uploads/2022/11/115-15-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/115-15-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-2.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-2.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-2-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-2-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Ten million subscription box deliveries annually.</h2> This well-known, national company relied on a large volume of new customers each month to maintain their goal of ten millions boxes delivered annually. Circulation of that volume makes reliable and consistent direct mail essential for multichannel new customer acquisition. Our challenge was to provide the client with prospecting audiences that would deliver strong performance month over month and at scale. <h5>SOLUTION</h5> We recommended our Path2Acquisition solution coupled with a website tag in order to identify additional qualified prospects, maximize potential reach, and enhance the predictive strength of their modeled audience. The client’s Path2Acquisition model integrated comprehensive transaction and behavioral variables with a substantial volume of site visitor data. <h5>RESULTS</h5> <h2>Positive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-6.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-6.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-6-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-6-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-6-768x162.png 768w" alt="" width="1250" height="263" /> Over the course of multiple campaigns, the Path2Acquisition model has delivered a cumulative Response Rate Index of 104, aligning solidly with the client’s cost per acquisition target. Each month, we generate a new, large prospecting campaign audience for the client, so they now have a unique, consistent source to support their growth goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Direct to Consumer
Strong Audience Delivers Lifetime Boost for Supplement Supplier
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Direct To Consumer Supplement Supplier</h5> <h2>Strong Audience Delivers Lifetime Value Boost for Supplement Supplier</h2> Health & Wellness brand gets a big dose of sustained success with custom-tailored audiences that deliver high-quality, loyal new customers. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Acquire high-quality new customers with lifetime value.</h2> This international supplement supplier has become a leader in the health and wellness industry, providing quality products to consumers eager to improve and extend their lives. Maximizing customer lifetime value is an essential element of their business model, which makes acquisition of highly qualified, sustainable new customers a strategic priority. They approached Path2Response with the challenge of providing a prospecting audience that would deliver high-quality new customers with a likelihood to generate lifetime value - month over month and at scale. <h5>SOLUTION</h5> The Path2Response team consulted with the client to understand their strategic goals: 1.) efficiently acquire new customers at scale that would, 2.) drive sustainable lifetime value supporting long-term profitability. Our team recommended a uniquely tailored Path2Acquisition model. Since Path2Response has provided custom-built audiences to this client on an ongoing basis, our team was able to maximize the predictive impact from our dataset of billions of individual, multichannel consumer records, as well as leverage insights from the client’s past campaigns. This combination of ongoing partnership and continual model optimization set the table for this client’s exceptional results. <h5>RESULTS</h5> <h2>Strong and healthy results!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-8.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-8.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-8-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-8-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-8-768x162.png 768w" alt="" width="1250" height="263" /> The client’s goals were exceeded with our tailor-made audience, which delivered higher response rates and higher first time purchase values - a superior achievement versus other audience providers. Partnering with Path2Response, this client has been able to extend their projected lifetime value window for new customers by 33% - from 18 months to 24 months - while also generating a boost to average consumer spend. That’s an exciting dose of sustainable success!   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session

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