Nonprofits

Attract the donors your cause deserves.

Accelerate new donor growth with our unique dataset and next-generation modeling approach.

Woman smiling as she reads a fundraising letter from a nonprofit she is supporting financially as a donor.
A person contributes to a nonprofit's fundraising campaign by making an online donation or e-donation on their mobile device
Cost-Effective Fundraising

Reach potential
donors precisely.

Plenty of new people want to donate to your cause – we’ll help you find them. Powered by billions of donation and site visitation data points, our unique machine learning model precisely identifies responsive prospective donors that other sources miss.

DIGITAL BEHAVIOR

Website visitor data can make all the difference.

Combining traditional donation behavior with powerful online actions creates a full picture of your audience. Check out this resource to learn how adding in new digital data sources can help you acquire younger, higher-value donors.

A laptop featuring an online donation web page for a nonprofit seeking to fundraise and acquire new donors.
Multicultural friend group planting a tree as they donate time to a community-focused non-profit organization

Fuel your mission with innovative, data-driven marketing solutions.

Say goodbye to the status quo of saturated lists and recycled names. Instead, uncover new donor opportunities using fresh data, fresh technology, and a fresh way of thinking.

Our unique approach to marketing data empowers nonprofit marketing leaders to:

You’ll be pleased to hear, as I was, that Path2Response is trending as a top file in June. Got ahold of early returns yesterday!

International Welfare Mailer

We got some results from the first campaign we did with our Catholic mailer, and the Path2Response model segment 1 is doing better than most of the sources we used.

Nonprofit List Broker

Our mailers test results came back strong!

Politically Progressive Mailer

Why leading nonprofits consider us a trusted partner.

Privacy First

Path2Response is SOC - 2 certified and complies with applicable privacy laws and regulations.

Superior Scale

We combine cutting-edge modeling with robust donor data and powerful machine learning to deliver breakthrough results.

Custom Strategies

Our experts work hand-in-hand with you to deliver solutions that align with your KPIs.

How we help level up fundraising strategies.

Nonprofit
Political Campaign Claims Victory with Audience Expansion Breakthrough
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>POLITICAL COMMITTEE</h5> <h1>Political Campaign Claims Victory with Audience Expansion Breakthrough</h1> Strategic audience expansion approach reveals large additional universe scale, enabling rapid rollout to mobilize voters and fund critical midterm election races. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/2-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-6-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>SUBSTANTIALLY SCALE, FAST.</h2> Our client, a political committee on a mission to expand the number of party-aligned representatives, provides election support through direct financial contributions to candidates’ election funds, turnout efforts, and voter education. With midterms quickly approaching, they came to Path2Response looking for a way to efficiently reach target voters at substantial scale - fast. Given our team’s track record of success in the political space, we confidently got to work. We knew that a strategy incorporating an audience expansion strategy would support the client’s aggressive goals. <h5>SOLUTION</h5> Before crafting a recommendation, our team strategized with the client in order to understand their timeline and objectives for the looming mid-term election cycle. Given the client’s urgency to quickly tap into large, response-ready voter audiences, we created a strategic<b> audience expansion</b> test proposal which included: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel to prove solid performance for the client’s core audience as identified by their custom-built Path2Acquisition model</li> <li style="font-weight: 300;" aria-level="1">An <i>audience expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team dialed in on the maximum acceptable rollout scale for the audience expansion test panel so the client would get a fast, decisive read on results in time to impact the midterms. <h5>RESULTS</h5> <h2>Landslide victory!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-26-768x162.png 768w" alt="" width="1250" height="263" /> The strategic audience expansion test led to a landslide victory! The client is excited to partner with our team to aggressively scale up their voter outreach in time for the midterm elections. <ul> <li style="font-weight: 300;" aria-level="1">Both the baseline test panel and the audience expansion test panel outperformed other audience sources and delivered solid ROI results above the client’s targets</li> <li style="font-weight: 300;" aria-level="1">Given the strength of the audience expansion test and the way our team configured that panel’s scoring universe, the client was able to validate a <b>6x expansion</b> of their viable audience for immediate rollout!</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Site Visitor Data Helps PAC Boost Both Response Rate & Average Gift
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit political action committee</h5> <h1>Site Visitor Data Helps PAC Boost Both Response & Average Gift</h1> Path2Acquisition model provides exceptional results across multiple campaigns. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/6-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Engage current donors and identify new targets.</h2> In order to support its mission and values, this prominent political action committee (PAC) had an aggressive growth target: increase donations by millions of dollars year-over-year. The client, eager to maintain new donor volume, needed maximum efficiency for their growth marketing efforts. Therefore, the challenge  was to boost average gift amount without sacrificing response. <h5>SOLUTION</h5> After reviewing the client’s needs, we recommended the utilization of our website tagging solution, allowing us to capture site  visitor behavioral data. Integrating the site visit data with the clients’ Path2Acquisition model, we then optimized key scoring variables to enhance potential average gift performance. <h5>RESULTS</h5> <h2>Goals achieved!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-27-768x162.png 768w" alt="" width="1250" height="263" /> The client’s Path2Acquisition model delivered an <b>outstanding</b> 64% lift in Income Per Piece Mailed, driven by substantial gains in <b>both</b> Response Rate and Average Gift! These results far exceeded the client’s performance targets. The client has enjoyed consistently strong donor acquisition performance across multiple campaigns and reached their aggressive goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Legal Rights Organization Increases New Donor Pool
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT LEGAL RIGHTS ORGANIZATION</h5> <h1>Legal Rights Organization Increases New Donor Pool</h1> Precision-targeted test yields outstanding performance gains, unlocking significant new donor growth. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-11.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-11.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-11-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-11-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Drive substantial new donor growth to forward their mission.</h2> A progressive organization with a focus on upholding individual rights, liberties, and equality was in need of a trusted source to help build out their acquisition program and cultivate new donors. The organization drives its mission through 1,400 plus annual events, as well as robust online and offline member platforms. Supporting these diverse initiatives requires a consistent influx of new donors. <h5>SOLUTION</h5> After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. Drawing upon our huge dataset with 100s of millions of individual donations and behavior signals, we created a customized model to specifically identify a prospect audience aligned with the client’s ideal donor profile and performance targets. We reviewed the model scoring output with the client to determine an ideal testing selection that would provide useful results and set the table for potential rollout. <h5>RESULTS</h5> <h2>Campaign success!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-37-768x162.png 768w" alt="" width="1250" height="263" /> The client was thrilled with the initial results revealing huge performance gains in both response and income per piece! The initial test opened the door for substantial additional scale, enabling the client to reach an even larger audience of potential new donors. Moreover, the client’s Path2Acquisition-modeled audience was a standout new donor source compared to others, with: <ul> <li style="font-weight: 300;" aria-level="1">196 Response Rate Index</li> <li style="font-weight: 300;" aria-level="1">175 Income Per Piece Mailed Index</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Humanitarian Aid Organization Expands Donor Pool
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT HUMANITARIAN AID ORGANIZATION</h5> <h1>Humanitarian Aid Organization Expands Donor Pool</h1> Custom-modeled donor audience delivers breakthrough performance and scale, enabling international nonprofit to support its global mission. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-8-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/6-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/6-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/6-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/6-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Increase monthly recurring donation pledges.</h2> With a presence in nearly 100 countries, this aid organization provides immediate relief and long-term support for children, families, and communities as they recover and rebuild from disasters and humanitarian crises. The primary funding for their mission consists of a monthly recurring donation pledge for children that provides access to clean water, education, healthcare and more. As the Covid-19 pandemic became a prolonged circumstance, the need for additional funding rose in priority. Path2Response was charged with curating an audience for an impromptu campaign outside their normal monthly sponsorship program. <h5>SOLUTION</h5> Understanding the client’s need for rapid increased funding, we recommended our Path2Acquisition solution. We modeled a prospect audience of proven donors from our massive dataset based on previous giving to similar causes and behavioral signals that align with their current patron base. As part of their solution, we performed depth testing to evaluate the potential for the client to efficiently rollout to an even larger universe of potential donors. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-35-768x162.png 768w" alt="" width="1250" height="263" /> The Path2Acquisition modeled audience significantly outperformed other audiences in the campaign. These strong results have enabled the client to proceed confidently with increased investment in our solution, including expanded circulation and further audience expansion testing. Major breakthroughs in performance directly fuel the client’s fundraising goals and support their important global mission.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Health Advocacy Organization Gains New Source of Donors
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit - Health Advocacy</h5> <h1>Health Advocacy Organization Gains New Source of Donors</h1> Path2Acquisition model solution delivered performance, scale, and many new donors. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/1-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Find a reliable donor source to engage.</h2> With a wide-ranging mission that spans  research, education, and proactive intervention programs, this prominent health advocacy organization continually seeks strategies to grow its new donor volume. Their goal in working with our team was to find a reliable source of new donors that could deliver solid performance along with substantial scale to feed ongoing prospecting efforts. <h5>SOLUTION</h5> Based on the client’s goals and our initial consultative sessions with them, we recommended our Path2Acquisition solution. It takes into account the full scope of donation history and behavioral signals available in our modeling environment. We customized the modeling configuration in order to identify the client’s ultimate prospecting audience aligned with their goals. Along with the client’s custom-modeled audience, we built a strategic testing plan to provide baseline performance as well as additional depth potential. <h5>RESULTS</h5> <h2>Mission accomplished!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-29-768x162.png 768w" alt="" width="1250" height="263" /> The model and testing strategy delivered breakthrough results! The client is rolling out to the already-proven model universe and is eager to build even more scale with additional audience expansion testing based on their outstanding outcome: <ul> <li style="font-weight: 300;" aria-level="1">Top segment Income Per Piece Mailed Index: 195</li> <li style="font-weight: 300;" aria-level="1">Depth test segment Income Per Piece Mailed Index: 168</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Amazing Growth for Faith-Based Mission
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT - FAITH-BASED MISSION</h5> <h1>Amazing Growth for Faith-Based Mission</h1> Nonprofit enjoys breakthrough new donor results in its first campaign using Path2Acquisition audience. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/4-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/5-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand donor pool by tapping into new outreach sources.</h2> An international  faith-based organization with a focus on supporting educational and spiritual programs for young people needed to grow in order to best serve their mission. Given their established marketing mix, they needed to identify an incremental source that would outperform current prospecting audiences. <h5>SOLUTION</h5> We proposed our Path2Acquisition solution to help the client fully benefit from our wide-reaching database of individual-level donation and behavioral variables and optimize the predictive power of their model. Furthermore, we provided a roadmap to test into various depths of the model and set the foundation for the client to easily expand their reach to additional qualified segments. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-39-768x162.png 768w" alt="" width="1250" height="263" /> The initial test yielded outstanding results! The client is proceeding into deeper segments of the model in order to reach even more new donors in the future. <ul> <li style="font-weight: 300;" aria-level="1">Response Rate Index: 205</li> <li style="font-weight: 300;" aria-level="1">Income per Piece Index: 132</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Fundraising Breakthrough for Global Health Support Organization
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Nonprofit - Global Health Organization</h5> <h1>Fundraising Breakthrough for Global Health Support Organization</h1> Consistent, game-changing performance and scale achieved with Path2Acquisition solution. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/4-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/4-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/4-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/4-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>New donor growth for sustained fundraising success.</h2> Known across the globe for successful delivery of medical support to imperiled populations, this client needed a shot in the arm for their fundraising strategies. Specifically, they were seeking substantial new donor growth in order to help support ongoing expansion of their global mission. Finding only a few donors at a time was not sustainable. They needed access to large prospecting universes, optimized to consistently deliver new donor acquisition at scale. <h5>SOLUTION</h5> Since the Path2Response database includes robust donation and transaction histories for hundreds of millions of US consumers, we confidently recommended the client test our Path2Acquisition solution. Keeping the goal of maximizing reach, we identified a sizable target universe for modeling and proposed a depth testing approach that would provide the client with clarity on future rollout potential in a near-term timeframe. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-30-768x162.png 768w" alt="" width="1250" height="263" /> Our model and testing approach proved to be hugely successful, and enabled the client to seamlessly rollout initiatives at substantial scale. The client has seen consistently strong donor acquisition performance, with impressive Response Rate Indexes across multiple campaigns: <ul> <li style="font-weight: 300;" aria-level="1">Campaign 1: 126</li> <li style="font-weight: 300;" aria-level="1">Campaign 2: 293</li> <li style="font-weight: 300;" aria-level="1">Campaign 3: 163</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Faith-Based Organization Grows Membership
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>Nonprofit Faith-Based Organization</h5> <h1>Faith-Based Organization Grows Membership</h1> Custom-modeled prospecting audience delivers exceptional new member growth and solid ROI. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-9-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-7-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Cost-effective donor acquisition.</h2> Faith-based organizations rely on an engaged and thriving membership. This client has an active base of over 1 million members that support their mission-focused causes and programs. Given their sizable base, the client was seeking a unique source to drive substantial new donor growth, while simultaneously delivering cost-effective performance. <h5>SOLUTION</h5> After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. We created a customized model that specifically leveraged high-value responders that fit the characteristics of the client's optimal donor profile. In order to streamline a path to maximum scale, we also recommended an audience expansion testing approach that would quickly enable rollout to a universe of 100M names. <h5>RESULTS</h5> <h2>Positive impact!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-34-768x162.png 768w" alt="" width="1250" height="263" /> The initial mailing and depth testing approach were a huge success! The audience expansion test revealed substantial additional scale, enabling the client to reach even more strong-performing new donors. Initial mailing results: <ul> <li aria-level="1">Response Rate Index: 135</li> <li aria-level="1">Income per Piece Mailed:  122</li> </ul>   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Faith-Based Org Rejoices in Growth Revealed by Audience Expansion Testing
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>nonprofit faith-based organization</h5> <h1>Faith-Based Org Rejoices in Growth Revealed by Audience Expansion Testing</h1> Strategic audience expansion plan unlocks substantial new audience reach, fueling growth in donors and feeding the organization’s mission. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/3-12.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-12.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-12-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-12-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-9.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-9.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-9-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-9-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Quickly scalable, high-performing audiences for new donor growth.</h2> With a rich history dating back to the 1830s, this international faith-based association boasts one million members and 350,000 active contributors. To expand upon their mission of nurturing spiritual growth and supporting community volunteerism, they approached Path2Response seeking a proven source for high-performing, quickly scalable audiences focused on new donor acquisition. Our team has a track record of success in the nonprofit space, including client wins achieving rapid scale through smartly calibrated, smoothly executed <b>audience expansion testing</b>. We eagerly got to work on this client’s challenge. <h5>SOLUTION</h5> Our team strategized with the client upfront in order to fully understand their big picture objectives and target performance metrics. Given the client’s key need to quickly reach substantial scale, we created a strategic <b><i>audience expansion</i></b> test proposal which included: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel to prove solid performance for the client’s core audience as identified by their custom-built Path2Acquisition model</li> <li style="font-weight: 300;" aria-level="1">An <i>audience</i> <i>expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team configured the audience output for the expansion test so the client would get a quick, definitive read on results for the baseline panel vs. the expansion panel. <h5>RESULTS</h5> <h2>Praiseworthy results!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-38-768x162.png 768w" alt="" width="1250" height="263" /> The client now has confidence in Path2Response’s strategic audience expansion testing capabilities and unique modeling and they’re ready to aggressively expand their growth marketing. <ul> <li style="font-weight: 300;" aria-level="1">The baseline test panel and audience expansion test panel outperformed other audience sources and delivered solid ROI above the client’s targets</li> <li style="font-weight: 300;" aria-level="1">Given the strength of the audience expansion test and the way our team configured that panel’s scoring universe, the client was able to <b>double</b> the size of their viable audience for donor acquisition</li> </ul>   Find your high-value donors <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Major Nonprofit Boosts Giving and Response
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT Cultural Preservation & Education Organization</h5> <h1>Major Nonprofit Boosts Giving and Response</h1> Path2Acquisition model and smart testing strategy improves results for cultural preservation and education client. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-10.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-10.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-10-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-10-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/2-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/2-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/2-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/2-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Strong average giving for new donors.</h2> Unlike for-profit businesses, nonprofits have a mission to transform lives and communities.  As a result of this client’s 30+ years serving, they had developed a finely tuned awareness of the performance benchmarks required to drive sustained, cost-effective new donor acquisition. The client was looking to reach new donors that could yield a combination of strong average gift-giving and consistent response rate – this balance can be elusive to achieve at scale. <h5>SOLUTION</h5> The Path2Response database includes millions of individual-level donation records across a vast array of nonprofit organizations. Given this massive dataset, we were able to build a custom-filtered prospecting universe based on the client’s unique average gift and response targets. We scored this prospecting universe with our Path2Acquisition solution to identify the optimal audience segments, and recommended a test strategy that would inform baseline results and potential rollout opportunities. <h5>RESULTS</h5> <h2>Strong support!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-36-768x162.png 768w" alt="" width="1250" height="263" /> The test yielded exceptional results, exceeding the client’s targets for key performance indicators. Our custom-filtered prospect audience boosted average gift amount by an amazing 127%! What’s more, response remained strong with a Response Rate Index of 112. The client is eager to rollout and expand into additional prospect segments in order to support their important mission.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Mission Sustains Support Through Strategic Audience Expansion Testing
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONPROFIT HEALTH ORGANIZATION</h5> <h1>Mission Sustains Support Through Strategic Audience Expansion Testing</h1> High-value, responsive donors identified by audience expansion testing plan over multiple campaigns, creating a scalable, sustainable universe. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/1-7.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/1-7.png 500w, https://path2response.com/wp-content/uploads/2022/11/1-7-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/1-7-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-6-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Expand donor universe to find long-term donors.</h2> Leading the fight for over a century against devastating, yet preventable and treatable diseases, this mission-based organization restores health and hope to those they serve. From supporting hospitals to sending medical shipments to underserved regions around the world, donor engagement is mission critical for continued program support and growth. Path2Response has demonstrated success in the nonprofit arena by implementing strategic <b>audience expansion testing</b> to provide the largest universe of likely to engage, long-term donors. This organization was in good hands with our team committed to furthering their mission. <h5>SOLUTION</h5> Understanding the breadth of the Path2Response dataset, our team consulted with the client to understand their immediate and ongoing campaign objectives. Given the client’s need for sustained response, we constructed a two-part <b><i>audience expansion</i></b> test proposal: <ol> <li style="font-weight: 300;" aria-level="1">A <i>baseline</i> test panel was first tested to establish a well-performing core Path2Acquisition audience of potential donors with proven engagement history</li> <li style="font-weight: 300;" aria-level="1">An <i>audience</i> <i>expansion </i>test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance</li> </ol> Our team designed the audience yield for the expansion test for the client to achieve an accurate view of the outcomes for the baseline panel vs. the expansion panel. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-25-768x162.png 768w" alt="" width="1250" height="263" /> Mission success! Well-planned strategic audience expansion testing generated donor response worthy of progressing this client’s deserving objectives. The baseline test panel and audience expansion test panel exceeded ROI beyond the client’s initial goal and indexed above other audience sources. Due to the strength of the audience expansion test the client has confidence in Path2Response’s proprietary modeling solution and testing capabilities. We’re excited to further expand their universe and increase donor acquisition.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session
Nonprofit
Exceptional New Donor Growth for Women’s Health & Advocacy Group
<style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style> <h5>NONprofit - Women's Health Advocacy</h5> <h1>Exceptional New Donor Growth for Women’s Health & Advocacy Group</h1> Path2Acquisition solution delivers superior performance and scale over multiple campaigns. <style>/*! elementor - v3.9.0 - 06-12-2022 */<br />.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <img src="https://path2response.com/wp-content/uploads/2022/11/5-6.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/5-6.png 500w, https://path2response.com/wp-content/uploads/2022/11/5-6-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/5-6-150x150.png 150w" alt="" width="500" height="500" /> <img src="https://path2response.com/wp-content/uploads/2022/11/3-8.png" sizes="(max-width: 500px) 100vw, 500px" srcset="https://path2response.com/wp-content/uploads/2022/11/3-8.png 500w, https://path2response.com/wp-content/uploads/2022/11/3-8-300x300.png 300w, https://path2response.com/wp-content/uploads/2022/11/3-8-150x150.png 150w" alt="" width="500" height="500" /> <h5>CHALLENGE</h5> <h2>Solid response rate and increased average gift.</h2> As an international powerhouse supporting women’s rights and providing essential health services, our client has a highly diversified marketing portfolio which includes a dynamic mix of digital and offline donor acquisition channels. Because of the client’s substantial new donor growth goals, they were looking for an audience source that could provide maximum scale . <h5>SOLUTION</h5> Given the client’s aggressive growth targets, we strongly recommended our Path2Acquisition solution, which leverages the full scope of multichannel donor behavior in our dataset of 100s of millions of US households. Its predictive power and our comprehensive donor data provided confidence in achieving performance at scale. We suggested a straightforward test and rollout plan – including strategic audience expansion testing – which enabled the client to read early results and scale up quickly. <h5>RESULTS</h5> <h2>Postitive ROI!</h2> <img src="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28.png" sizes="(max-width: 1250px) 100vw, 1250px" srcset="https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28.png 1250w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-300x63.png 300w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-1024x215.png 1024w, https://path2response.com/wp-content/uploads/2022/11/Simple-Modern-Business-Design-SEEK-Cover-Image-28-768x162.png 768w" alt="" width="1250" height="263" /> Path2Acquisition delivered a positive ROI for this client's core audience and ideal target audience. We’re working with the client to leverage audience expansion test results to enable a significant rollout and help them achieve their new subscriber goals.   Experience better results <img src="https://path2response.com/wp-content/uploads/2022/05/lets-rocket.svg" alt="" width="70" height="70" /> <h2>Ready to surpass your performance marketing goals?</h2>   Book a strategy session

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