Contact customers with clear intent to purchase
We’re not your typical data cooperative. Our proprietary algorithms combine traditional sources of data, like individual purchase history, with the new, untapped potential of online browsing history and intent to purchase.
We use this unique data combination to improve on the performance of traditional Coop lists and to identify previously unknown website visitors for contact by direct mail.
To a traditional data cooperative, two customers who both bought a pair of shoes one month ago look the same. They both have the same purchase history and they’re both just as likely to buy a second pair of shoes. But we know better at Path2Response. We can see that one customer is satisfied with their purchase, but the second one is still browsing the internet for a second pair of shoes.
While it’s true that both customers may still be valuable prospects, we know that the second customer is still in the market and actively searching to buy again. All they need is one final push in the right direction to commit to making a new purchase.
Utilize the proven method
of leveraging multi purchase activity within a specific category.
Incorporate online intent data from blogs, publications, and competitive sites relevant to your brand.
Influence prospects and customers during their path to response.
– Bob Webb, Senior VP Marketing, Potpourri Group
–Tony White, Founder, Abacus
–Gerard Daher, CEO, Speedeon Data
–Bob Gaito, CEO, 4Cite Marketing
–Jennifer Kwiatkowski, Director Circulation & Analytics, Plow & Hearth LLC