Unique Data
Relentless Innovation
Game-Changing Results

Meet Path2Response

Our mission is to help brands thrive by leveraging the power of real-world consumer and donor spending behavior – online and off.

With our unique dataset, we create, rejuvenate and expand your marketing audiences tailored to your goals, designed to reach your ideal consumers and donors.

Smiling young man opening up a targeted direct mail marketing piece at home
Woman shopping online for a purse indicating that she is in market to purchase retail goods

Don’t miss another potential prospect.

Reach responsive audiences to supercharge your growth marketing. 

Our solutions combine next-generation modeling with unique, multichannel consumer and donor data to deliver exceptional results.

Who We Help

Winning acquisition & retention strategies start here.


We deliver response-ready audiences with a demonstrated affinity for your brand and category. You get supercharged results and exceptional ROI.


We understand Nonprofit marketing, and will find donors who are interested in your cause—and are ready to support it.


With a client-specific solution delivered within days, you’ll be primed and ready to wow your clients with highly targeted and scalable audiences that perform.

From a performance perspective, the Path2Response lists were very strong, consistently among the top performers; we are all very pleased!

Ron Aloise
Director in the Direct Mail and Database industry
Finally, a company who can combine intent data with direct mail response history! We’re excited to see how this opens up previously overlooked target audiences!
Pete Carter
Principal Consultant, Chapman, Cubine, Allen + Hussy

Placing the tag was simple and easy and we were able to get it installed and recording site visitations for our environmental organization within a matter of minutes!

Barbara M. Sims
President, CELCO
Real Engagement

Go beyond prospects to reach real people.

Individual-level multichannel spending data fuels exceptional growth marketing performance.

Why Path2Response

Why settle for third party aggregated data and “overlays” that only infer consumer and donor behaviors? Our proprietary processes allow you to tap into the power of actual spending data and behavioral actions – digital and offline – that are updated weekly and reflect today’s multichannel consumer and donor.

Woman looking at a personalized, targeted direct mail offer sent to her at home
Professional marketing team celebrating positive advertising campaign results from appending emails to their database

Connect with real people on your email-only list.

Transform your orphan email addresses into addressable consumers with our reverse email append solution, which includes a proprietary responsiveness ranking for each individual record.

Convert your website visitors into customers.

Every day, consumers browse your website. Path2Response transforms lapsed web visitors and those “unknown” site visitors into real, qualified addressable audiences, supercharging your marketing efforts with strong performance.

White tablet featuring a man who is shopping online across his devices including a laptop and a smartphone mobile device

Our massive dataset is your ticket to success.

Billions of individual-level purchase transaction records updated weekly.

Daily intake of digital behavior signals, including 5B+ unique site visits and growing.

Nationwide coverage of consumer spend behavior across categories.

You’re in good company.

Let's get started. Together.

Learn how our clients achieve game-changing results.

Achieve breakthrough results to thrill your clients.