Political Campaign Claims Victory with Audience Expansion Breakthrough

Strategic audience expansion approach reveals large additional universe scale, enabling rapid rollout to mobilize voters and fund critical midterm election races.



Our client, a political committee on a mission to expand the number of party-aligned representatives, provides election support through direct financial contributions to candidates’ election funds, turnout efforts, and voter education.

With midterms quickly approaching, they came to Path2Response looking for a way to efficiently reach target voters at substantial scale – fast.

Given our team’s track record of success in the political space, we confidently got to work. We knew that a strategy incorporating an audience expansion strategy would support the client’s aggressive goals.


Before crafting a recommendation, our team strategized with the client in order to understand their timeline and objectives for the looming mid-term election cycle. Given the client’s urgency to quickly tap into large, response-ready voter audiences, we created a strategic audience expansion test proposal which included: 

  1. A baseline test panel to prove solid performance for the client’s core audience as identified by their custom-built Path2Acquisition model
  2. An audience expansion test panel to determine the client’s potential to immediately tap into substantial extra audience scale with acceptable performance

Our team dialed in on the maximum acceptable rollout scale for the audience expansion test panel so the client would get a fast, decisive read on results in time to impact the midterms.


Landslide victory!

The strategic audience expansion test led to a landslide victory! The client is excited to partner with our team to aggressively scale up their voter outreach in time for the midterm elections.

  • Both the baseline test panel and the audience expansion test panel outperformed other audience sources and delivered solid ROI results above the client’s targets
  • Given the strength of the audience expansion test and the way our team configured that panel’s scoring universe, the client was able to validate a 6x expansion of their viable audience for immediate rollout!

Ready to surpass your performance marketing goals?

High-impact audiences are just a message away.

Achieve breakthrough results to thrill your clients.

Learn how our clients achieve game-changing results.