Path2Response Privacy Policy

Last Updated JULY 12, 2022

Path2Response is committed to protecting consumer privacy. We provide information about the information we collect about consumers for use in our data marketing products and tell you how to exercise your rightsWe also describe what we do with the information we collect on this site and the choices visitors to this site have.

Consumer Privacy Information

What Types Of Consumer Information Does Path2Response Have?

Path2Response’s databases have consumer information related to household purchases, demographics, and interests. It is Path2Response’s business to help companies reach consumers who are interested in their products or services. To do that, we maintain a cooperative database where members (mostly catalog, retail, and Not for Profit organizations) contribute information about their customers. These companies commit to abiding by all applicable laws, regulations, and industry guidelines. We also obtain data from public data sources such as census data, telephone directories, real property recorder and assessor information, and from other information providers who provided appropriate notice and choice, and had permission to share data, such as site usage data, surveys and questionnaires. We use a combination of data security procedures and best practices to maintain data accuracy and correct out-of-date information.

We filter this information into categories to help our clients narrow your preferences and interests. For example, if you purchase women’s clothing, your household will likely be in the category of women’s apparel and merchandise, and you may receive catalogs for women’s clothing in the mail.
We retain the data provided from participating companies for as long as those companies participate in the cooperative database. Should a company decide to terminate participation, all company specific purchase data is removed.
We do not have actual knowledge that we collect or maintain information about minors under the age of 16.
The chart below provides more detail regarding the information we collect, from whom we obtain it and the business or commercial purposes for collecting it.
Category of Personal InformationDescription (specific data may include the following)Categories of SourcesBusiness or Commercial Purpose for Collection
Identifiers

Name and Address

Hashed Email Addresses

  • Apparel & Accessory Companies
  • Automotive Companies
  • Business to Business Companies
  • Parenting Product Companies
  • Consumer Packaged Goods Companies
  • Inquiries About Products or Services
  • Consumer Survey Companies
  • Surveys from Consumers/Self-Reported Data
  • Data Compiling Companies
  • Health and Wellness Product and Service Companies
  • Electronics Companies
  • Financial Services Companies
  • Food & Beverage Companies
  • Gift Product Companies
  • Lifestyle & Interest Product Companies
  • Not for Profit Organizations
  • Publishing Product Companies
  • Telecommunications Companies
  • Travel, Leisure & Entertainment Companies
  • Analytic and Linkage Services
  • Marketing and Advertising Services
Commercial or Transactions InformationProduct Category or services purchased Purchasing or Donation histories or tendencies Records of Personal Property
  • Apparel & Accessory Companies
  • Automotive Companies
  • Business to Business Companies
  • Parenting Product Companies
  • Consumer Packaged Goods Companies
  • Inquiries About Products or Services
  • Consumer Survey Companies
  • Surveys from Consumers/Self-Reported Data
  • Data Compiling Companies
  • Health and Wellness Product and Service Companies
  • Electronics Companies
  • Financial Services Companies
  • Food & Beverage Companies
  • Gift Product Companies
  • Lifestyle & Interest Product Companies
  • Not for Profit Organizations
  • Publishing Product Companies
  • Telecommunications Companies
  • Travel, Leisure & Entertainment Companies
Analytic Services
Demographic InformationAge, Gender, Marital Status, Ethnicity
  • Data Compiling Companies
  • Public Records
Analytic Services
Inferences about buying preferences or characteristicsWealth Rating, Median Income, Credit Ranges
  • Data Compiling Companies
  • Public records
Analytic Services
Internet activity informationBrowsing History, Information On a Consumer’s Interaction With a Website (such as time on site, # pages visited, referring URL)Data Compiling CompaniesAnalytics and Linkage
Sensitive InformationRace and Ethnicity, ReligionData Compiling CompaniesAnalytics Services
Is Your Personal Information Sold To Third Parties?
As noted, Path2Response maintains a cooperative database where members contribute data about their customer in exchange for data about other consumers that may be interested in their products. We enhance that data with other data for analytics and marketing purposes as well as advertising services. We do not knowingly sell the personal information of minors under 16 years of age.

Names and addresses are provided to third parties for the purposes of bringing you offers of interest including catalogs, direct mail, and online advertising. The categories of third parties with whom we may share your name and address are: Advertising/Marketing Companies, Advertising Networks, Apparel & Accessory Companies, Automotive Companies, Business Services/Agencies. Business to Business Companies, Parenting Product Companies, Communication Services Companies, Consumer Packaged Goods Companies, Consumer Services Companies, Health and Wellness Product and Service Companies, Marketing Data Companies, Data Analytics Providers, Social Networks, Consumer Data Resellers, Educational Institutions & Companies, Electronics Companies, Energy and Utility Companies, Financial Services Companies, Food & Beverage Companies, Gift Product Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Not for Profit Organizations, Publishing Product Companies, Technology/Computer Software Companies, Telecommunications Companies, and Travel, Leisure & Entertainment Companies.

We also provide your name, address, and aggregated transaction information to Marketing Data Companies and Data Analytics Providers who provide marketing, advertising, and analytics services.

How Is Your Information Used By Service Providers?
We may also provide the personal information we have collected and received to service providers who perform certain business-related functions on our behalf. Examples include formatting or updating addresses, analyzing data, and providing marketing analysis. The agents performing these functions on our behalf have access to the personal information as needed to perform their functions for us. We do not permit them to use the data for other purposes.

Your Consumer Rights

Your Right To Know And Correct What Information Path2Response Maintains

You may submit a request to access your information by using the form here or, you may call (888) 914-9661, PIN 625 484. Please note that before we can provide you with this information, we must verify that you are who you say you are. We will review the information provided and may request additional information to ensure we are interacting with the correct Consumer. Please note that in order to generate your report, we will perform certain additional validation procedures to verify your identity and the authenticity of your request. The information you provide will be used solely to process your request and will be shared only with a third party who will provide the test we’ll use to verify your identity.

If, after receiving your report, you feel that information about you is incorrect, you may submit a request to correct this information by emailing privacy@path2response or calling (888) 914-9661, PIN 625 484. Alternatively, you may make a request to delete your information.

Your Right To Request Deletion Of The Personal Information We Have

You may submit a request to delete your information from our database here or, you may call (888) 914-9661, PIN 625 484. If you instruct us to delete your data, we will first consider this an opt-out request and process it that way without additional input from you. If you further wish us to delete your data from our databases, we must separately receive an email confirmation from you and then verify your identity. After receiving your confirmation of deletion, we will provide instructions on how we will verify your identify. If we are able to verify you, we will delete your data and maintain only what is necessary to ensure that your deletion and opt-out request may be honored in the future.

Your Right To Opt-Out Of Sale Of Your Information, Including Sensitive Information

If you decide that you are no longer interested in receiving direct marketing from our customers, then you can opt-out of Path2Response sharing your information with other companies here or, you may call (888) 914-9661, PIN 625 484

Authorized Third-Party Agents

If you are an authorized agent making a request to delete, opt-out, or to know on behalf of an individual, we require additional documentation. Please complete and submit an Authorized Agent Acknowledgment form. You may download a copy of this form here. Please complete and attach when you make your request.

Please submit your request and attach the form to agents@path2response.com
Consumer Rights Request Processing
For Calendar Year 2020 Path2Response processed the following Consumer Rights requests:
  • Request to Access Information: quantity processed 9; quantity denied 4; average time to process 11 days
  • Request to Delete Information: quantity processed 32; quantity denied 1; average time to process 3 days
  • Request to Opt Out of Sale: quantity processed 3020; quantity denied 103; average time to process 3 days

Website Privacy

Data We Collect On This Website
Information You Provide
There are a number of ways that visitors to the site may use it. Some visitors will register or complete a form to request information, others will come to the site to learn about our company. How you interact with the site impacts the information we collect.

We may collect personally identifiable information directly from you (such as name, address, telephone number, email address, device location, or transaction information), when you:

  • Inquire about our services
  • Sign up to receive emails from us
  • Participate in a marketing survey, promotion, or event
Information That Is Collected Automatically

When you visit our webpage, we will also collect information automatically regarding your use of the webpage, including your IP address, device ID, and the pages you visit within our website.

We may combine the information you provide and the information we collect during your visit to our website with data from third parties, including publicly available data, in order to better understand the ways you use our website and to better serve you.

Cookies And Other Technology
This page utilizes cookies, small data files stored by your web browser on your computer. Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our website, to deliver personalized marketing, and to better understand the way you use our website.
How We Use The Data We Collect

We use the data we collect from you for the following purposes:

  • To provide you with information you have requested
  • To personalize your experience on our website and our communications with you
  • To provide you with relevant and personalized marketing
  • To measure and understand the way you use our webpage
How Data May Be Shared And Service Providers

We may share information collected about you with certain third parties, including:

  • Our own service providers, who are restricted by contract from using the data for their own purposes
  • Affiliates
  • In connection with a sale or purchase of business assets
  • Where necessary to protect Path2Response or as required by law

 

Service Providers

We may employ third-party companies and individuals (“Service Providers”) to facilitate our Service, provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf, and are obligated not to disclose or use it for any other purpose.

Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://adsettings.google.com. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Choices

If you would like to correct the business contact information you have provided to us, including updating your address or telephone number, please contact us at privacy@path2response.com.

Children

We do not knowingly collect information on this website about children under 16 years of age.

Privacy Policy Revision

Path2Response reserves the right to revise, in whole or in part, any portion of this privacy policy, without notice, at any time.

For questions or concerns about our privacy policy or practices, please email us at privacyinfo@path2response.com and we will get back to you.

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