Navigating the privacy landscape of Apple’s iOS 17 update has introduced new restrictions that significantly impact direct marketers. However, amidst these challenges, direct mail emerges as a beacon of resilience, offering a powerful and compliant channel to connect with consumers.
In today’s data-driven marketing landscape, first-party data has become more valuable than ever. In fact, 87% of marketers agree that first-party data is critical to their success. But what exactly is first-party data, and how can you use it to enhance your direct mail campaigns?
In today’s data-driven marketing landscape, first-party data is more valuable than ever before. This is especially true for direct mail marketers, as first-party data can be used to create highly targeted and personalized campaigns that are more likely to resonate with recipients. What does the future hold for this valuable marketing tool?
Direct-to-consumer (DTC) brands have taken the retail industry by storm in recent years. How can DTC brands succeed? What does the future hold?
In the digital age, it’s easy to assume that direct mail is a dying art. After all, who wants to receive physical mail when they can get everything they need online? But the truth is, people still love getting direct mail.
The recent spate of incessant rate surges by the United States Postal Service (USPS) is making it increasingly difficult for businesses to afford direct mail. How do you boost your direct mail ROI when the postal rates constantly increase?
