REVERSE EMAIL APPEND Unlock the Hidden Potential of Your Direct Mail Data Success in direct mail marketing hinges on reaching the right audience with the
In the world of direct mail marketing, data is king. The quality of your customer data can make or break your campaigns, impacting response rates, ROI, and overall campaign success.
In the ever-evolving world of direct mail marketing, postcard retargeting has emerged as a powerful and cost-effective tool for boosting brand awareness and generating a healthy return on ad spend (ROAS).
The digital age has made it easier than ever for customers to disconnect from brands with a single click. While lapsed customers are inevitable, they don’t always signal a lost cause. In fact, lapsed customers can often be re-engaged with the right approach – and that’s where website intent signals and direct mail come in.
Direct mail is not dead. In fact, it’s experiencing a renaissance, especially when paired with digital marketing strategies. This powerful combination is called Performance Driven Direct Mail (PDDM), and it’s changing the game for marketers looking to create truly integrated, omnichannel campaigns.
As a direct mail marketer, you’re always looking for ways to refine your targeting and maximize the impact of your campaigns. One often-overlooked strategy that can significantly improve your ability to read results is using holdout panels.
