Subscription-based models are a powerful way to build recurring revenue and customer loyalty, but even established programs can plateau. If you’re experienced in marketing subscriptions but primarily rely on attracting new customers, it’s time for a strategy refresh. Here’s how to boost your Average Order Value (AOV) through your existing subscribers, opening up new avenues for growth.
Direct mail is a powerful marketing tool that can help you reach your target audience and achieve your marketing goals. However, to increase your chances of success, it’s essential to follow up with your recipients after they receive your direct mail piece.
In the ever-evolving marketing landscape, there’s often a tendency to frame discussions as a versus battle – should we choose one tactic over the other? Regarding direct mail vs. digital marketing, a more productive conversation involves finding the right balance and integration of the two.
Remember when media agencies focused solely on executing campaigns based on pre-defined target personas? Those days are fading fast. Armed with advanced data analysis skills, modern media agencies are uncovering hidden insights that are not only reshaping audience targeting but also influencing product strategy and broadening their influence on brands.
Unlike first-party data, which comes directly from your existing customer base, third-party data provides insights into a broader audience. This data, compiled by specialized companies, can reveal demographics, purchase history, and online behavior of potential customers who share characteristics with your ideal audience.
In the direct mail galaxy, data reigns supreme. But navigating its vast expanse requires a shared map, especially when agencies and brands work together. Even the most sophisticated analytics can get lost in translation without careful communication and collaboration.
