Customer Lifetime Value (LTV) is a metric that every marketer, regardless of channel, should hold near and dear. But for those in the direct-to-consumer (DTC) space venturing into the world of direct mail, understanding LTV becomes even more critical.
Customer churn is an unavoidable reality for every business. However, there’s a strategic way to rekindle relationships with those who have become inactive: customer reactivation.
In the ever-evolving landscape of marketing, staying ahead of the curve is crucial. While traditional direct mail remains a powerful tool, integrating it with digital intent data can unlock new levels of precision and effectiveness. But what exactly is digital intent data, and how can direct marketers leverage it to their advantage? Let’s dive in.
The holiday season is a time for joy, family, and shopping. For retailers, it’s also one of the busiest times of the year. To make the most of the holiday season, it’s essential to have a substantial advertising strategy in place. Direct mail should be a key part of your holiday advertising campaign mix. It’s a powerful tool to help you reach a targeted audience and drive sales.
Businesses across industries struggle with customer churn, but the good news is that it doesn’t have to be permanent.
A SYMBIOTIC EVOLUTION The Future of Direct Mail in a Digital World In an era dominated by digital marketing, the fate of traditional direct mail
