Direct mail is a form of advertising in which physical mail pieces (letters, postcards, brochures, catalogs, etc.) are sent directly to potential customers. It’s a form of outbound marketing that allows brands and businesses to reach a large audience and personalize their messages to target specific demographics.
Direct marketing and database marketing are two distinct marketing strategies that brands, companies, and nonprofit organizations use to reach potential customers to promote their products or services. Continue reading to learn about the similarities and differences of these two marketing strategies.
Behavioral marketing is a type of marketing that uses consumer data and behavior to create personalized and targeted audiences. The practice of serving targeted ads or content based on a user’s past actions and behaviors is what makes this type of marketing most successful.
Leveraging multichannel consumer data is proven to improve ROI by allowing businesses to gain a more comprehensive understanding of their customers and their buying and browsing behaviors.
Direct mail marketing is highly targeted and personal, however, the strategy is often overlooked when it comes to audience expansion. If you have website visitors that seem to be valuable prospects that aren’t converting, direct mail is a great way to retarget these customers.
Intent marketing is a data-driven approach to customer acquisition. Marketers trying to reach their audience solely based on demographics are often missing out on top-tier prospects for their brand.
