Custom-tailored Path2Acquisition audience performs big for an up-and-coming outdoor apparel brand.
Our sustainable outdoor apparel retailer client strives to empower their customers to embrace their outdoor potential. They do this by offering the gear necessary for conquering epic adventures and everyday explorations.
By expanding its brick-and-mortar presence in strong-performing markets to compete with better-known retailers, this brand has been building its engagement with not only customers, prospects, and outdoor communities to improve the customer experience.
With customer experience in mind, Path2Response was tasked with identifying target audiences in-market, across channels for incremental growth.
Consulting with the client on their competitive landscape gave insight into the need for a consistent, scalable universe of prospects that would perform over time.
Our team recommended our Path2Acquisition solution to custom-build a universe. By leveraging our dataset of billions of individual-level consumer purchase behaviors, we delivered an optimized universe of targets to maximum output across campaigns.
Refreshing results! The Path2Acquisition optimized audience produced noteworthy results by exceeding target goals.
With a circulation of over 1M prospects in 2022, the results from Path2Response audiences showed growth opportunities in their market equal to larger competitor offerings.
We look forward to working with this client to break into more multichannel markets!