MEET THE TEAM

Service Leaders Driven by Scale, Speed, and Results

At Path2Response, we operate on a simple premise: when you do data different, you get different results.
We bring together pioneers in data science, cloud architecture, and vertical-specific direct marketing strategy. Our team combines deep vertical expertise across Retail, Non-Profit, Warranty, Publishing, DTC, Home, and Travel with high-resolution intent data to deliver unmatched audience clarity. We don’t just process data; we provide the strategic partnership modern marketers need to consistently lead their category.
A woman smiling as she reads a direct mail piece, representing a receptive customer who is ready for a marketing follow up.

This is much more than a few people with MBAs. They created
an entire industry!

Gerard Daher
President & CEO of Speedeon
Path2Response Team

Experienced

Our company leaders launched
the marketing cooperative data
industry 30 years ago.

Transformative

Today we’ve reimagined marketing data with cutting-edge modeling
and multichannel data.

Complete

We power data-driven solutions
for companies across industries, including multichannel merchants, retail, nonprofit, direct to consumer, home services, insurance, finance, and publishing.

Meet the Leadership Team

Brian Rainey headshot

Brian Rainey

Chief Executive Officer
Brian Rainey is a pioneer of the data cooperative industry and former CEO of Abacus, he has spent decades scaling brands through advanced analytics. He believes that deep domain expertise is the only way to turn complex data into profitable results – ensuring clients reach high-intent prospects through proven, precision-driven strategies.
Karin Eisenmenger headshot

Karin Eisenmenger

Chief Operating Officer
Karin Eisenmenger is responsible for driving improvements in production processes and revenue generation. Karin believes that operational excellence is the foundation of innovation – ensuring that complex technical workflows and account management are seamlessly aligned to deliver transformative, scalable growth for every client.
Michael Pelikan headshot

Michael Pelikan

Chief Technology Officer
Michael Pelikan is an engineering veteran who built neural networks at NASA, he brings a high-accountability approach to data science. He believes that performance comes from processing intact data at high recency – designing tools that amplify human expertise rather than replacing it with plausible-sounding generative AI.
Phil Hoey headshot

Phil Hoey

Chief Financial Officer
Phil Hoey is an accomplished finance leader, his career includes senior executive roles at industry leaders such as LexisNexis, Epsilon, AOL, and NBC. He believes that sustainable growth is built on operational discipline and fiscal integrity, ensuring Path2Response remains a stable, high-performance partner marketers can rely on to scale their most critical acquisition programs.
Chris McDonald headshot

Chris McDonald

President + CRO
Chris McDonald’s experience spans multiple data product and service organizations across diverse verticals and offer types. He believes strong partnerships fuel innovation – and that listening closely to marketers is the fastest path from insight to impact.

Nonprofit Team

Bruce Hammer headshot

Bruce Hammer

SVP, Nonprofit Solutions
Bruce is a Direct Marketing Professional with 31 years of experience helping Nonprofit organizations to acquire new, high-value donors.
Lindsay Asselemeyer headshot

Lindsay Asselmeyer

Client Partner
Client Partner at Path2Response working with nonprofit, publishing, and commercial clients. She has been in the direct marketing industry for ten years.
Mike Roots headshot

Mike Roots

Sr Client Partner
Mike Roots is a Sr. Client Partner on the Nonprofit Team at Path2Response, with 20+ years of experience in the co-op industry and nearly 10 years focusing on nonprofit and publishing.
Kristen Bianco headshot

Kristen Bianco

Client Partner
Kristen has over 12 years of industry experience on the client, agency, and cooperative side of the business. Most recently coming form Epsilon, she brings a wealth of knowledge in the Not For Profit, Publishing, Catalog/Retail and Healthcare Industries.
Kathy Huettl headshot

Kathy Huettl

SVP Client Partners
Kathy has worked in the direct marketing and data-driven industries for over 20 years, spending the last 17 years in the cooperative database management space. Her background spans digital and database, and encompasses all levels of multi- and omni-channel marketing.

Retail Team

Kathy Huettl headshot

Kathy Huettl

SVP Client Partners
Kathy has worked in the direct marketing and data-driven industries for over 20 years, spending the last 17 years in the cooperative database management space. Her background spans digital and database, and encompasses all levels of multi- and omni-channel marketing.
Robin Lebo headshot

Robin Lebo

Client Development
Direct Marketing Executive with 30+ years experience in circulation, database and digital marketing. Functional expertise in strategic planning; customer acquisition; circulation planning; house file segmentation and reactivation.
Bill Gerstner headshot

Bill Gerstner

VP Client Partners
Bill is a veteran of the data and analytics industry, his career includes leadership roles at Epsilon, Abacus, and Infogroup, where he specialized in building high-performance data solutions for the financial sector. Bill is dedicated to helping marketers move beyond legacy frameworks to uncover new, high-value audiences with precision and speed.

Market and Product Leaders

Bruce Hammer headshot

Bruce Hammer

SVP, Nonprofit Solutions
Bruce is a Direct Marketing Professional with 31 years of experience helping Nonprofit organizations to acquire new, high-value donors.
Allyson Gordon heashot

Allyson Gordon

Dir Client Development
Allyson has deep vertical expertise in the publishing, media, home services, and warranty industries, helping clients navigate shifting consumer behaviors to build successful response-driven digital or direct-mail marketing strategies.
Kathy Huettl headshot

Kathy Huettl

SVP Client Partner
Kathy has worked in the direct marketing and data-driven industries for over 20 years, spending the last 17 years in the cooperative database management space. Her background spans digital and database, and encompasses all levels of multi- and omni-channel marketing.
Lauryn O'Connor headshot

Lauryn O'Connor

Director of Product
Lauryn has a collective decade of experience in the direct marketing industry. Lauryn’s data reporting and model building background gives her a unique perspective and in-depth approach to ensuring we provide the best possible solutions for our members and partners.

Careers

Do you love data, too?

Our data visionaries and cutting-edge technologists are shaping the future of direct mail.

We’re always looking to add bright, curious, and talented professionals to our crew. If that’s you, we’d love to talk.

Analyze your potential
Path2Response Team of Developers