The Future of First-Party Data in Direct Mail Marketing
In today’s data-driven marketing landscape, first-party data is more valuable than ever before. This is especially true for direct mail marketers, as first-party data can be used to create highly targeted and personalized campaigns that are more likely to resonate with recipients. What does the future hold for this valuable marketing tool?
Direct-to-consumer: What does the future hold?
Direct-to-consumer (DTC) brands have taken the retail industry by storm in recent years. How can DTC brands succeed? What does the future hold?
Who Doesn’t Love Direct Mail?
In the digital age, it’s easy to assume that direct mail is a dying art. After all, who wants to receive physical mail when they can get everything they need online? But the truth is, people still love getting direct mail.
Maximize Your Direct Mail ROI Amidst Rising Postal Rates
The recent spate of incessant rate surges by the United States Postal Service (USPS) is making it increasingly difficult for businesses to afford direct mail. How do you boost your direct mail ROI when the postal rates constantly increase?
The Power of Audience Creation
By creating custom audiences, you can reach your ideal customers and donors with laser precision.
Direct Mail: The Old-School Marketing Channel That Still Delivers
Direct mail is often dismissed as an outdated marketing channel, but the numbers tell a different story
The Power of the Right Data at the Right Time in Direct Mail (RFM Data)
Direct mail is a powerful marketing tool to reach a specific audience with a personalized message. However, to be genuinely effective, direct mail must be targeted to the right people at the right time, with the right message.
Data Co-ops: Debunking the Myths
Data co-ops are a powerful tool for marketers, but some feel they are shrouded in mystery. Here we will debunk some of the most common myths about data co-ops to help you understand their benefits and how to get started.
Database Marketing As a Donor Acquisition Strategy
In today’s competitive fundraising environment, nonprofits need to be strategic about how they create their donor campaigns for new donor acquisition. One effective strategy is database marketing.
How to Improve Direct Mail Response Rate
Direct mail is a powerful marketing tool that can effectively drive audience response. However, to get the most out of your direct mail campaigns, you need to make sure that your response rate is as high as possible.`
