BEYOND THE BASICS

Using Data to Find the Donors You Didn't Know You Needed

As a nonprofit direct mail marketer, you understand the importance of reaching the right audience. But with traditional targeting methods, you might be missing out on passionate supporters who do not fit your typical donor profile. That’s where data-driven audience targeting revolutionizes fundraising.

Challenge

Donors in the Shadows

Relying solely on basic demographics, past giving, and limited interest targeting can leave you with untapped potential. You could overlook those who deeply care about your cause but haven’t engaged with your organization yet.
This is where Path2Response and cooperative databases transform your approach. We analyze vast amounts of data, going far beyond surface-level information to uncover hidden donor segments based on real-world behaviors, purchase patterns, and demonstrated interests.

Solution

Building Custom Audiences

Path2Response meticulously analyzes this data to pinpoint these ideal audiences. We create custom lists tailored to your specific cause, giving you direct access to the donors you might have missed.

Solution

Results

Stronger Fundraising

The benefits of this data-driven approach are clear:
  • Expand Your Reach: Uncover new pools of passionate supporters, boosting your donor base and fundraising potential.
  • Improved ROI: Focus your marketing efforts on those already likely to care, maximizing your investment.
  • Personalized Messaging: Leverage insights to create appeals that resonate with each audience segment, driving higher engagement and conversions.

Beyond the Basics

Data-driven audience targeting isn’t just about finding more donors; it’s about finding the best donors. With Path2Response, you’ll discover hidden gems—supporters not yet on your radar but ready to open their hearts and wallets to your cause.
Ready to take your fundraising to the next level? Contact Path2Response to learn how our data solutions can help you reach donors and achieve even greater success.

Let's get started. Together.

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Contact Us

inquiries@path2response.com
303.927.7733
390 Interlocken Crescent, Suite 350
Broomfield, CO 80021
Path2Response is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS).
Information about data broker registrants is available on the Texas SOS website at

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