Curt Blattner serves as the Vice President, Digital Strategy at Path2Response, leveraging 15 years of experience in digital advertising and ad tech gained at companies like Oracle Data Cloud/Datalogix, Merkle, and Adstra. He is a recognized industry expert in third-party audience targeting, complemented by his deep understanding of first-party CRM onboarding, identity resolution, and digital campaign measurement. Curt’s earlier career, which included marketing leadership in catalog companies, management of Experian’s co-op business, and contributions to Merkle’s digital advertising launch, provides a unique perspective. His ability to bridge the gap between traditional offline marketing and the complexities of the digital landscape, particularly in audience targeting strategies, is invaluable in his role driving Digital Strategy for Path2Response and its clients.
