The Future of USPS Privatization, Transformation, and What it Means for Direct Marketing The United States Postal Service (USPS), a long-standing institution critical to direct
It’s tempting to consider slashing direct mail budgets, but that would mean missing out on a channel that consistently delivers high engagement and ROI. How does quality data directly combat increasing campaign costs?
Gone are the days of “send and hope.” The future – and present – of successful direct mail lies in leveraging advanced data analytics to track, measure, and continuously optimize for provable success.
Beyond the Brochure Finding Your Ideal Traveler in a Crowded Market You know your traveler. They aren’t looking for just any vacation; they seek curated
Stop Guessing, Start Acquiring Path2Response Digital Audiences Use REAL Purchase Data, Not Just Inferred Intent In today’s crowded digital marketplace, reaching the right audience is
Imagine Knowing Who May Respond to Your Mail? What if you could gaze into a crystal ball and see which potential customers will most likely
