Although many of the big names in the data cooperative space existed, the modeling techniques we know today were not yet in use. In the early 2010s, direct mail marketers still heavily targeted their audiences using demographics like age, gender, and location. While this provided some level of segmentation, it was often a guessing game, leading to wasted resources and less-than-optimal results.
While we often focus on the immediate safety and well-being of those affected, it’s also crucial for businesses to consider how these events can disrupt operations – including direct mail marketing.
Amidst the constant barrage of emails and online ads, a tangible piece of mail possesses a unique power to cut through the noise and forge a genuine connection. However, the landscape of direct mail campaigns is changing demanding a more strategic and insightful approach to ensure every campaign delivers maximum impact.
Co-targeting, combining digital marketing with direct mail, can unlock incredible potential for your campaigns.
Maria Youth of Path2Response shares her expert insights on the key trends and challenges defining direct mail in 2025.
In the fast-paced world of e-commerce, digital marketing reigns supreme. But are you overlooking a robust customer acquisition channel hiding in plain sight? It’s time to rediscover the impact of direct mail.
