In today’s digital landscape, media companies face a critical challenge: connecting with their audiences meaningfully while navigating a complex web of data privacy regulations. The Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and providing guidance, but media companies need more than just guidelines; they need actionable solutions.
In a competitive fundraising environment, a “shot in the dark” approach wastes valuable resources. Our next-generation data cooperative allows you to identify and engage prospective donors based on their verified giving history and behaviors, maximizing the impact of every dollar spent.
We’ve compiled a summary of the top 5 trends for 2025, based on insights from 25 industry leaders. Here are five of the most critical trends you need to know about to drive your fundraising forward.
In a competitive environment, the most effective nonprofit marketing strategies are those built on a foundation of data and innovation, ensuring that every dollar spent on outreach is maximized. You need to work smarter, not just harder.
A targeted mailing list is more than just a collection of addresses; it’s a curated list of potential customers who fit a specific profile. Instead of casting a wide, expensive net, you’re using a finely tuned spear to reach individuals who are most likely to be interested in your product or service. This precision is the most critical factor in driving a successful direct mail campaign.
Reverse Email Append is a sophisticated data solution that takes an email address as its starting point and appends additional contact information, such as a full name, postal address, and sometimes even phone numbers or demographic data. This process unlocks a wealth of possibilities for marketers.
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