Path2Response

Chris McDonald Appointed President & Chief Revenue Officer Path2Response Strengthens Executive Leadership Team Broomfield, CO January 22, 2026 – Chris McDonald appointed President and Chief

Tactical Deep Dive Data Points for Direct Mail Personalization The goal is to use the online behavior to dictate the offline message. This requires gathering

Clients demand breakthrough results, budgets are under constant pressure, and the third-party cookie is officially dead. Your team is left fighting for scraps in the same oversaturated, expensive “walled gardens” (looking at you, Google and Meta) as every other agency.

Building with Precision Path2InMarketX vs. Modeled Data Signals In today’s competitive marketing landscape, the difference between an effective, high-ROI campaign and a wasted budget often

Eliminate the Guesswork Why Synthetic Data Is a Risk, and Real Transactions Are Your Only Foundation The Choice: Uncertainty vs. Victory In today’s high-stakes marketing

Segmentation is Just the Start. The Real Win is in Response Modeling. If you’re a fundraiser, you’re already practicing segmentation.Segmenting your donor file by RFM