What is Performance Driven Direct Mail (PDDM)? A 2025 Guide
Direct mail is not dead. In fact, it’s experiencing a renaissance, especially when paired with digital marketing strategies. This powerful combination is called Performance Driven Direct Mail (PDDM), and it’s changing the game for marketers looking to create truly integrated, omnichannel campaigns.
Holdout Panels: Your Secret Weapon for Direct Mail
As a direct mail marketer, you’re always looking for ways to refine your targeting and maximize the impact of your campaigns. One often-overlooked strategy that can significantly improve your ability to read results is using holdout panels.
Are Catalogs Dead? Why Direct Mail Catalogs Still Drive Sales
Think catalogs are dead? Think again. Direct mail catalogs continue to offer unique advantages for marketers, from targeting high-value customers to boosting online traffic. Discover why catalogs remain a relevant and impactful part of the marketing mix in 2024 and beyond.
Direct Mail Advertising in 2024: Navigating a Shifting Landscape
Despite the continued dominance of digital marketing, direct mail advertising proves its resilience and potential for growth in 2024. Industry reports and expert predictions suggest a stable market with promising opportunities for businesses that embrace data-driven strategies and adapt to evolving consumer preferences.
Fueling Direct Mail Growth with First-Party Data: A Growth Marketer’s Guide
In direct mail marketing, the power of data is undeniable. It’s the key to unlocking new customer acquisition, creating effective lifecycle marketing campaigns, and fostering long-term customer loyalty. But how can you harness the full potential of your first-party data to drive real, measurable growth?
Use Data to Find Donors You Didn’t Know You Needed
With traditional targeting methods, you might be missing out on passionate supporters who do not fit your typical donor profile. That’s where data-driven audience targeting revolutionizes fundraising.
Shake Up Your Subscription Game: Proven Tactics to Skyrocket Average Order Value (AOV)
Subscription-based models are a powerful way to build recurring revenue and customer loyalty, but even established programs can plateau. Is it time for a strategy refresh?
How to Follow Up on Direct Mail & Boost Conversions
Direct mail is a powerful marketing tool that can help you reach your target audience and achieve your marketing goals. However, to increase your chances of success, it’s essential to follow up with your recipients after they receive your direct mail piece.
Direct Mail vs. Digital Marketing: Why both have a place
In the ever-evolving marketing landscape, there’s often a tendency to frame discussions as a versus battle – should we choose one tactic over the other? Regarding direct mail vs. digital marketing, a more productive conversation involves finding the right balance and integration of the two.
Media Agency Data Strategy: Shaping Brands, Not Just Ads
Remember when media agencies focused solely on executing campaigns based on pre-defined target personas? Those days are fading fast. Armed with advanced data analysis skills, modern media agencies are uncovering hidden insights that are not only reshaping audience targeting but also influencing product strategy and broadening their influence on brands.
