Machine learning is a common phrase in the world today. It uses technology systems to learn and adapt using statistical models and algorithms to analyze and act upon datasets. In simple terms, machine learning is the capability of a machine to recognize patterns, which can be used to simulate and adapt to human behavior without the explicit programming to do so.
When ten scientists and mathematicians came together in 1956 at Dartmouth College in New Hampshire to brainstorm a research project, the concept of programming machines to predict human problem-solving behavior seemed a lofty goal, if not out of reach entirely. In 2022, Machine Learning Engineer was number four according to LinkedIn’s Jobs on the Rise List.
For astute direct mail marketers leveraging database marketing, machine learning presents a transformative opportunity to: