PERFORMANCE DRIVEN DIRECT MAIL (PDDM)

Unlock the Power of Omnichannel Marketing

Direct mail is not dead. In fact, it’s experiencing a renaissance, especially when paired with digital marketing strategies. This powerful combination is called Performance Driven Direct Mail (PDDM), and it’s changing the game for marketers looking to create truly integrated, omnichannel campaigns.

Connect with real people via 1st party, real-world transaction data Path2InMarket amplifies the power of your ID Graph to reach in-market responders with past purchase behavior

What is Performance Driven Direct Mail?

PDDM is a data-centric approach to direct mail. Instead of relying on static mailing lists and generic offers, PDDM leverages real-time customer data to create highly personalized, relevant mailings. This data typically includes recent website activity and purchase history.
By integrating online and offline channels, PDDM allows you to:
  • Target with Precision: Reach the right people at the right time with the right message.
  • Drive Online Engagement: Guide recipients to specific landing pages, social media, or other digital channels for further interaction.
  • Track Results: Measure the impact of your direct mail campaigns on website traffic, conversions, and other key metrics.
  • Maximize ROI: Optimize your campaigns based on performance data to achieve the highest possible return on investment.

Path2Ignite

The Agency and Printer's PDDM Solution

If you’re ready to unlock the full potential of PDDM, look no further than Path2Ignite by Path2Response. This powerful platform is designed specifically for agencies and printers who want to offer a cutting-edge omnichannel solution to their clients.

Path2Ignite makes it easy to:

IDENTIFY HIGHLY QUALIFIED PROSPECTS
Leverage P2R’s expansive universe of real-time transactional data to model and identify individuals that are spending like your best customers, driving unprecedented response rate and conversion.
AUTOMATE CAMPAIGNS
Trigger personalized direct mail campaigns, fulfilled daily, getting your message in-home 3-4 days after site visit.
TRACK PERFORMANCE
Monitor the impact of your campaigns across all channels, from website visits to offline conversions.
SCALE EFFORTLESSLY
Expand your PDDM capabilities as your client base grows, without sacrificing quality or personalization.

Ready to Take Your Direct Mail to the Next Level?

Stop dabbling and start dominating. Contact Path2Response today to learn how Path2Ignite can help you create truly integrated, data-driven omnichannel campaigns that deliver exceptional results.
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Conclusion

The future of direct mail is omnichannel. With Performance Driven Direct Mail and Path2Ignite, you can break down the silos between your online and offline marketing efforts and create a truly seamless customer experience.
Don’t miss out on this opportunity to revolutionize your direct marketing strategies. Contact Path2Response today and take the first step towards omnichannel success.

Let's get started. Together.

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