Too often, digital audiences rely heavily on inferred behavior—clicks, page views, content consumption, or modeled affinities. These are proxies, suggesting potential interest. But suggestion isn’t certainty. A click isn’t a purchase, and liking a sports team’s page doesn’t guarantee buying a ticket.
Path2Response is changing the game by bringing our core strength—predictive modeling based on actual, verified purchase behavior—to the digital realm. Introducing Path2Response Digital Audiences: precision targeting powered by the most reliable predictor of future spending: past buying history.