Reactivate

Super-charge your customer engagement with Path2Advantage's uniquely powerful intent data

Active and lapsed customers and donors are “raising their hands” every day when they visit your website.

Are you taking advantage of those direct intent signals to drive lifetime value and reactivate relationships?

Path2Advantage

How it works

Active and lapsed customers who visit your website are captured via your existing site tag from Path2Response (no other steps required)

Path2Advantage optimizes your site visitors with our proprietary scoring algorithm to identify your most ‘response-ready’ customers, based on their real-world buying behavior

Your audience of in-market, highly qualified customers is available on demand, ready to fuel your customer engagement strategies

The result: Unparalleled predictive power and performance.

Why marketers see powerful results with Path2Response.

Our Focus

Achieve breakthrough results.

100%

Performance
improvement for an outdoor apparel retailer

60%

Response rate lift over
other audience providers
for high-end home furnishings retailer

127%

Average gift increase
for an education
focused nonprofit

Our clients say it best.

“Path2Response totally blew it out of the water for my novelty golf apparel client. Results were more than twice the rest. Great job everyone!”

“Your model performed really well!! Congrats!”

“We're thrilled with the results we are getting with the Path2Response enhanced site visitation data. We are seeing results around 300 index for $/bk. I highly recommend testing!”

“Across three recent 2020 campaigns, the audiences from Path2Response had a stellar average response rate index of 248!”

“Path2Response is providing two million highly qualified names for the October mailing. Awesome combination of solid performance and scale.”

“It’s been very exciting to see that Path2Response can come up in a saturated market and still provide a solution to modeling that meets and exceeds more traditional list sources and provide some healthy competition to those who have been in the space longer.”

“My client placed the tag on FIVE of their websites in less than an hour!”

“You are outperforming overall campaign.”