Imagine reaching a carefully selected direct mail audience and reinforcing your message with targeted digital ads they see online. This “co-targeting” approach increases brand recognition and provides multiple opportunities for engagement, meeting potential donors where they spend their time.
Another powerful tactic lies in recognizing and leveraging timely events. When significant local, national, or global events unfold, consider how your mission intersects with these current affairs. Crafting appeals that acknowledge the moment and demonstrate your organization’s relevance can forge a deeper connection with individuals already thinking about these issues. It’s about showing how your work provides solutions or support in the context of what’s happening in the world.
Finally, the initial connection is crucial. Your introductory appeal needs to make a strong and immediate impact. Think beyond the standard letter. Could a compelling postcard grab their attention? Could a visually engaging package tell your story more effectively? Focus on clear, concise messaging that highlights the problem your organization addresses and the tangible difference a new donor can make. Make it easy for them to understand the urgency and importance of your work.
