Path2Response

Performance Driven Direct Mail

Performance Driven Direct Mail (PDDM) – and it's poised to reshape the industry fundamentally.

Capitalize on the Performance Driven Direct Mail growing market space. Offer a differentiated solution that delivers results for clients with Path2Ignite

Connect with real people via 1st party, real-world transaction data Path2InMarket amplifies the power of your ID Graph to reach in-market responders with past purchase behavior

Path2Ignite for Agencies

Ignite Breakthrough Performance and Drive measurable, incremental results for your clients

  • Industry-leading solution combining 1st party co-op data with site visitor intent signals (e.g. cart abandonment, pages visited, order placed/amount, etc.)
  • Capture share of clients’ marketing budgets as PDDM spend rises and shifts from other less efficient channels
  • Drive incremental growth with new customers and boost LTV with existing customers
  • Ongoing/daily nature of PDDM makes it a “sticky” solution for nurturing your client relationships and engagement
  • 24-48 hour turnaround from site visitor identification to audience fulfillment

Looking for more high-value, in market consumers?

Let’s strategize
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