Path2Response

Optimize Your Data

Optimize Your Data

Improve Your ROI with High Quality, Effective Data

Unlock the full potential of simple transaction data to reveal enriched insights with Path2Optimize.

Path2Optimize

How does Path2Optimize work

  1. Send us your limited-data file, such as:
    • Outside lists or external compiled files
    • Leads from “top of funnel” tactics (sweeps/contest entries, information requests, etc.)
    • Consumer contact info collected at retail locations
  2. Path2Optimize matches the records on your file to our massive dataset, identifying real consumers
  3. Path2Optimize enhances each consumer record with full name/postal data and ranks all records for direct response-readiness with our proprietary scoring model – rankings broken into tiers
  4. Get your optimized, data-enriched file back, ready for action

Why Smart Marketers Rely on Path2Optimize

  • Identify real consumers with verified, transaction-sourced name/postal data
  • Leverage the ranked tiers in your optimized file to guide contact strategies:
    • Target consumers in top-ranked tiers predicted to deliver positive performance
    • Suppress consumers in low-ranked tiers for spend efficiency

Leveraging the consumer’s journey — across both offline and online touchpoints — leads to breakthrough results.

Our Focus

Achieve breakthrough results.

100%

Performance
improvement for an outdoor apparel retailer

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60%

Response rate lift over
other audience providers
for high-end home furnishings retailer

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127%

Average gift increase
for an education
focused nonprofit

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Our clients say it best.

“Path2Response totally blew it out of the water for my novelty golf apparel client. Results were more than twice the rest. Great job everyone!”
Direct Response Consultant
“Your model performed really well!! Congrats!”
Vice President of Data Acquisition
“We're thrilled with the results we are getting with the Path2Response enhanced site visitation data. We are seeing results around 300 index for $/bk. I highly recommend testing!”
Director of Circulation at a Home Furnishing Brand
“Across three recent 2020 campaigns, the audiences from Path2Response had a stellar average response rate index of 248!”
High End Women’s Fashion Brand
“Path2Response is providing two million highly qualified names for the October mailing. Awesome combination of solid performance and scale.”
Dynamic General Merchandise Brand
“It’s been very exciting to see that Path2Response can come up in a saturated market and still provide a solution to modeling that meets and exceeds more traditional list sources and provide some healthy competition to those who have been in the space longer.”
Alicia AbelsVice President of Data Acquisition, ALC
“My client placed the tag on FIVE of their websites in less than an hour!”
Integrated Marketing Agency
“You are outperforming overall campaign.”
List Broker for Religious Mailer
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