Optimize Your Data

Optimize Your Data

Improve Your ROI with High Quality, Effective Data

Unlock the full potential of simple transaction data to reveal enriched insights with Path2Optimize.


How does Path2Optimize work

  1. Send us your limited-data file, such as:
    • Outside lists or external compiled files
    • Leads from “top of funnel” tactics (sweeps/contest entries, information requests, etc.)
    • Consumer contact info collected at retail locations
  2. Path2Optimize matches the records on your file to our massive dataset, identifying real consumers
  3. Path2Optimize enhances each consumer record with full name/postal data and ranks all records for direct response-readiness with our proprietary scoring model – rankings broken into tiers
  4. Get your optimized, data-enriched file back, ready for action

Why Smart Marketers Rely on Path2Optimize

  • Identify real consumers with verified, transaction-sourced name/postal data
  • Leverage the ranked tiers in your optimized file to guide contact strategies:
    • Target consumers in top-ranked tiers predicted to deliver positive performance
    • Suppress consumers in low-ranked tiers for spend efficiency

Leveraging the consumer’s journey — across both offline and online touchpoints — leads to breakthrough results.

Our Focus

Achieve breakthrough results.


improvement for an outdoor apparel retailer


Response rate lift over
other audience providers
for high-end home furnishings retailer


Average gift increase
for an education
focused nonprofit

Our clients say it best.

Looking for more high-value, in market consumers?

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