For brand marketers, this means unprecedented clarity. You can see precisely where your customers are spending within your category and identify concrete opportunities to increase your share. Are they occasionally buying from a competitor? Or are they deeply loyal to another brand? Actual transactional data provides the definitive answers needed to refine your messaging, targeting, and loyalty programs.
For nonprofit development directors, this translates to a more profound understanding of your donors’ philanthropic landscape. You can identify if your supporters are giving more significantly to other organizations and tailor your communications to highlight your unique impact and inspire greater investment in your mission. It allows for more strategic stewardship and cultivation efforts.
By leveraging actual transactional data, both brands and nonprofits can move beyond guesswork. You can build more accurate customer and donor profiles, identify high-potential segments, and ultimately, devise more effective strategies to increase your share of their wallet genuinely.
