Fuel Maximum ROAS on The Trade Desk with Verified 1st Party Audiences

The programmatic landscape is undergoing a massive transformation. For buyers leveraging advanced DSPs like The Trade Desk (TTD), the challenge is no longer just reaching an audience, but ensuring the audience data driving their campaigns is deterministic, high-fidelity, and person-based. In other words, driving performance!

The Programmatic Data Deprecation Challenge

The promise of The Trade Desk is unparalleled efficiency and ROAS through data-driven precision. However, that promise is only as strong as the data you feed it. Many programmatic strategies are still reliant on aggregated, inferred, or intent-based data sets that are inherently:

Low-Fidelity: Lacking direct purchase validation, leading to wasted spend on lookalike segments that miss the mark.
Volatile: Prone to rapid decay and reliant on identifiers such as intent that is implied, not proven.
Untransparent: Difficult to verify the source and methodology behind the audience segments.

Path2Response

Fueling TTD Activation with Verified 1st Party Data

Path2Response Digital Audiences are purpose-built to solve these programmatic challenges by activating over 300 unique audience segments, directly fueled by billions of verified 1st-party purchase transactions.

This is not inferred data; this is observed consumer behavior at scale, offering the highest level of predictive accuracy for your media buys on The Trade Desk platform.

Key Advantages for Programmatic Buyers

Feature	Why It Matters to a TTD Buyer
Direct Transactional Data	Ensures high data hygiene and minimizes wastage on poorly performing segments. Target genuine buyers, not just browsers. This source is inherently Deterministic and Verified Buyer focused.
RFM-Based Segmentation	Our segments are built on Recency, Frequency, and Monetary (RFM) value: the most accurate indicators of purchase intent and customer lifetime value (CLV). Essential for High-Value Prospecting and Performance Marketing.
In-Market Timeliness	Access to 30, 60, and 90-day purchase and digital behavior signals across 40+ categories. Pinpoint customers at the exact moment of decision, enabling high-precision In-Market Activity and Dynamic Audience Optimization.
Massive Scale & Coverage	Leveraging 5B+ unique site visits and nationwide consumer spend to ensure you hit critical mass for your campaigns without sacrificing quality, guaranteeing Programmatic Scale and extensive Audience Reach.
Future-Proofing	Transactional data offers a sustainable, privacy-compliant foundation, mitigating risk associated with future data deprecation and identity changes, directly supporting your long-term Cookieless Strategy through Data Transparency.

The Path to Precision and Performance

The Trade Desk is the engine, but 1st Party Transaction Data is the high-octane fuel.

By integrating these highly deterministic audiences into your TTD strategy, you move beyond basic demographic or intent-based targeting and unlock true omnichannel precision, maximizing your ROAS and accelerating key performance indicators (KPIs).

Ready to boost your digital marketing performance with 300+ unique, transaction-fueled segments?