Data Co-ops: Debunking the Myths
Growth-focused marketers across diverse industries have achieved significant results by leveraging data co-ops. A data cooperative is an organization that gives individuals control over the data they share. Companies and organizations often share their data with data co-ops in return for aggregate information that can be used in direct mail, email, display, social, and CTV campaigns.
Data co-ops are a powerful tool for marketers, but some feel they are shrouded in mystery. Here we will debunk some of the most common myths about data co-ops to help you understand their benefits and how to get started.
