Co-Targeting: A Data-Driven Approach to Boost ROI
Co-targeting, combining digital marketing with direct mail, can unlock incredible potential for your campaigns.
Direct Mail Trends 2025: Navigating Costs, Privacy & Data
Maria Youth of Path2Response shares her expert insights on the key trends and challenges defining direct mail in 2025.
Beyond the Click: Why E-commerce Businesses Need Direct Mail
In the fast-paced world of e-commerce, digital marketing reigns supreme. But are you overlooking a robust customer acquisition channel hiding in plain sight? It’s time to rediscover the impact of direct mail.
Fueling Brand Growth with Cooperative Databases
In the competitive world of direct mail marketing, reaching the right audience is paramount. Generic mail blasts are a thing of the past. Today’s savvy marketers need precision targeting and personalized messaging to cut through the clutter and drive results. That’s where cooperative databases (co-ops) come in.
5 Data-Driven Strategies for Direct Mail in 2025
Smart Strategies for Direct Mail Marketers for 2025 Direct mail remains a powerful tool in today’s marketing landscape, offering a tangible connection that cuts through digital noise. But marketers must embrace data-driven strategies to maximize its impact for 2025. It’s no longer enough to send mass mailings simply and hope for the best. To succeed […]
How Direct Mail Modeling Unlocks Your Housefile’s Power
In the world of direct mail, your housefile is a goldmine. It’s packed with valuable information about your existing customers – their purchase history, demographics, and preferences. But are you truly harnessing its full potential?
Cut Through the Digital Clutter: Direct Mail for Customer Acquisition
In today’s digital-first world, it’s easy to get lost in the noise. With inboxes overflowing and social media feeds endlessly scrolling, how can you ensure your message reaches your ideal customers? The answer might surprise you: direct mail.
What is Incremental ROAS? A Guide for Direct Mail Marketers
Direct mail marketers always seek ways to maximize their return on investment (ROI). But in today’s complex marketing landscape, measuring overall ROI isn’t enough. To truly understand the effectiveness of your campaigns, you need to delve deeper into incremental ROAS (iROAS).
How to Use Co-op Data for Smarter Donor Acquisition
You pour resources into broad appeals, hoping to strike a chord with someone, anyone, who might be interested in your cause. But what if you could identify those individuals before they know about you? That’s the power of data-driven donor acquisition, and co-op databases are the key.
Co-op Data: The Ultimate Guide to Reducing Mailing Costs
Direct mail marketers know the struggle: postage rates and package costs keep climbing, while budgets seem to shrink. But what if you could make every mail piece count, reaching only the most receptive prospects? That’s the power of data-driven direct mail, and co-op databases hold the key to unlocking incredible cost savings.
