The Key to Rekindling Lapsed Customer Relationships Through Direct Mail

The digital age has made it easier than ever for customers to disconnect from brands with a single click. While lapsed customers are inevitable, they don’t always signal a lost cause. In fact, lapsed customers can often be re-engaged with the right approach – and that’s where website intent signals and direct mail come in.

rekindle lapsed customers

What are Website Intent Signals?

Website intent signals are online behaviors that indicate a user’s interest or intent to purchase. These signals can include:

How to Leverage Intent Signals for Direct Mail

The Power of Direct Mail in the Digital Age

While email may be the go-to channel for many marketers, direct mail offers a unique advantage when it comes to re-engaging lapsed customers. It’s a tangible reminder of your brand that can cut through the digital clutter and spark renewed interest.
By combining the power of website intent signals with the personalized touch of direct mail, you can reignite connections with lapsed customers and turn them back into loyal patrons.

Need Help Getting Started?

If you’re looking for expert guidance on leveraging website intent signals and direct mail for customer re-engagement, don’t hesitate to reach out to Path2Response. We specialize in helping businesses create custom audiences for data-driven, omnichannel marketing strategies that deliver results.

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