CASE STUDY
Warranty Brand Grows and Expands Client Base
Path2Response provided nearly double the response rates that other sources provided in the very first test!
Direct Marketing Manager
The Challenge
By targeting audiences with the power of personalization, we create more relevant messaging that converts prospects into leads.
As a premier car warranty company, prospecting in large volumes is a tough goal in this market. This client came to us looking for high volume, and we were able to deliver.
With an audience availability of over 2.5M we have been able to deliver results.
Solution
Path2Acquisition
We recommended our Path2Acquisition solution coupled with a website tag in order to identify additional qualified prospects, maximize potential reach, and enhance the predictive strength of their model.
The client’s Path2Acquisition model integrates comprehensive co-op transaction and behavioral variables with a substantial volume of site visitor data.
Results
Response Rate & Available Circulation
Path2Response can deliver large volumes with expansion in our modeling strategy with a model that is build for depth and consistency.
104
Response Rate Index
+2.5M
Available Circulation