Strategic audience expansion approach reveals large additional universe scale, enabling rapid rollout to mobilize voters and fund critical midterm election races.
Our client, a political committee on a mission to expand the number of party-aligned representatives, provides election support through direct financial contributions to candidates’ election funds, turnout efforts, and voter education.
With midterms quickly approaching, they came to Path2Response looking for a way to efficiently reach target voters at substantial scale – fast.
Given our team’s track record of success in the political space, we confidently got to work. We knew that a strategy incorporating an audience expansion strategy would support the client’s aggressive goals.
Before crafting a recommendation, our team strategized with the client in order to understand their timeline and objectives for the looming mid-term election cycle. Given the client’s urgency to quickly tap into large, response-ready voter audiences, we created a strategic audience expansion test proposal which included:
Our team dialed in on the maximum acceptable rollout scale for the audience expansion test panel so the client would get a fast, decisive read on results in time to impact the midterms.
The strategic audience expansion test led to a landslide victory! The client is excited to partner with our team to aggressively scale up their voter outreach in time for the midterm elections.
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