Nonprofit Faith-Based Organization

Faith-Based Organization Grows Membership

Custom-modeled prospecting audience delivers exceptional new member growth and solid ROI.

retention solution
CHALLENGE

Cost-effective donor acquisition.

Faith-based organizations rely on an engaged and thriving membership. 

This client has an active base of over 1 million members that support their mission-focused causes and programs.

Given their sizable base, the client was seeking a unique source to drive substantial new donor growth, while simultaneously delivering cost-effective performance.

SOLUTION

After consulting with the client, we outlined a testing strategy using our Path2Acquisition solution. We created a customized model that specifically leveraged high-value responders that fit the characteristics of the client’s optimal donor profile.

In order to streamline a path to maximum scale, we also recommended an audience expansion testing approach that would quickly enable rollout to a universe of 100M names.

RESULTS

Positive impact!

The initial mailing and depth testing approach were a huge success! The audience expansion test revealed substantial additional scale, enabling the client to reach even more strong-performing new donors.

Initial mailing results:

  • Response Rate Index: 135
  • Income per Piece Mailed:  122

Ready to surpass your performance marketing goals?

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.

High-impact audiences are just a message away.

Achieve breakthrough results to thrill your clients.

Learn how our clients achieve game-changing results.