Despite an active presence across digital, social, and online channels, including catalogs, the retailer found that rising costs on platforms like Facebook, Instagram, paid search, and display advertising were making it increasingly difficult to maintain an acceptable ROI.
The client’s challenges and goals presented an ideal opportunity to harness the power of Path2Ignite, our unique solution that combines digital intent signals, robust modeling, and innovative direct mail capabilities.
By leveraging our proprietary modeling platform and incorporating a wealth of data, the client unlocked a whole new channel to drive incremental growth and profitability, seamlessly integrating Path2Ignite Performance Driven Direct Mail (PDDM) with their other active marketing touchpoints. Due to the success of this approach, the client has committed to PDDM as an ongoing, integral part of their overall marketing strategy.
