Elevate Home Improvement ROI with Hyper-Targeted Audiences
Our major home improvement client was able to maximize their direct mail reach and engagement with homeowners who were most likely to convert into customers by leveraging website tagging and Path2Acquisition.
Challenge
In the competitive high-end home
improvement market, our client faced the challenge of identifying and engaging with
qualified customers who were actively seeking to renovate or upgrade their homes.
Traditional marketing methods were proving less effective in reaching this discerning
audience, resulting in a need for a more targeted and efficient approach.
Solution
To overcome this challenge, our client partnered with Path2Response to
leverage the power of hyper-qualified audiences. Path2Response’s
data-driven approach pinpointed homeowners who were:
Affluent: Meeting specific income thresholds and demonstrating a high propensity for investing in home improvements.
Homeowners: Owning properties that aligned with our client's target market (e.g., specific zip codes, property values, home styles).
In-Market: Exhibiting online and offline behaviors indicating an active interest in home improvement projects (e.g., browsing relevant websites, purchasing home décor magazines, visiting home improvement stores).
Solution
Results
60%
Response rate
Lift vs Other
Co-ops
35%
$/Book
Lift vs other
Co-ops
Results Summary
Increased lead generation: Increase in qualified leads compared to previous campaigns.
Improved conversion rates: A higher percentage of leads converted into paying customers.
Enhanced ROI: By focusing on a hyper-targeted audience, our client maximized their marketing budget and achieved a greater return on investment.
