Elevate Home Improvement ROI with Hyper-Targeted Audiences

Our major home improvement client was able to maximize their direct mail reach and engagement with homeowners who were most likely to convert into customers by leveraging website tagging and Path2Acquisition.

Challenge

In the competitive high-end home improvement market, our client faced the challenge of identifying and engaging with qualified customers who were actively seeking to renovate or upgrade their homes.

Traditional marketing methods were proving less effective in reaching this discerning audience, resulting in a need for a more targeted and efficient approach.

To overcome this challenge, our client partnered with Path2Response to leverage the power of hyper-qualified audiences. Path2Response’s data-driven approach pinpointed homeowners who were:

Affluent: Meeting specific income thresholds and demonstrating a high propensity for investing in home improvements.
Homeowners: Owning properties that aligned with our client's target market (e.g., specific zip codes, property values, home styles).
In-Market: Exhibiting online and offline behaviors indicating an active interest in home improvement projects (e.g., browsing relevant websites, purchasing home décor magazines, visiting home improvement stores).

Solution

Results

60%

Response rate
Lift vs Other
Co-ops

35%

$/Book
Lift vs other
Co-ops

Results Summary

Increased lead generation: Increase in qualified leads compared to previous campaigns.
Improved conversion rates: A higher percentage of leads converted into paying customers.
Enhanced ROI: By focusing on a hyper-targeted audience, our client maximized their marketing budget and achieved a greater return on investment.

Elevate Home Improvement ROI with Hyper-Targeted Audiences

Challenge

Solution

Solution

Results

60%

Response rate Lift vs Other Co-ops

35%

$/Book Lift vs other Co-ops

Results Summary

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Response rate
Lift vs Other
Co-ops

$/Book
Lift vs other
Co-ops