Our team recommended Path2Ignite, a performance-driven direct mail
solution to address the need for both customer reactivation and acquisition. Leveraging our unique site visitor identification capabilities, we enabled the client to target lapsed customers – particularly those who recently revisited the
client’s website after their Covid-era purchases. This strategy effectively capitalized on renewed interest and re-engaged existing buyers.
Additionally, the client leveraged Path2Ignite to increase conversion rates for
unknown prospects who visited their website, but did not buy. Combining
Path2Ignite with our advanced analytics rich with co-op data, we built custom
audiences tailored to the client’s needs.
