Path2Response

Audience Creation

audience creation path2response

Audience Creation

Reach responsive audiences with Path2Acquisition.

Reach today’s savvy audiences across channels with our hyper-targeted audiences. We leverage billions of data points on real buying and donating behavior to unlock your marketing success.

Smiling woman preparing to pay for an online purchase or make a donation on her latop holding her credit card

We find your next best customer or donor.

Unleash the power of predictive modeling to find your perfect customers and donors. Our unique platform analyzes billions of data points, including real purchase behavior and online activity, to pinpoint your top prospects.

Get ready for unmatched results.

Our Focus

Achieve breakthrough results.

100%

Performance
improvement for an outdoor apparel retailer

60%

Response rate lift over
other audience providers
for high-end home furnishings retailer

127%

Average gift increase
for an education
focused nonprofit

Why marketers see powerful results with Path2Response.

Multichannel data
drives more transactions.

Unique to the industry, our individual-level profiles include proprietary digital behavior signals that enable you to reach additional consumers while they are in market to enhance your growth marketing efforts.

Leveraging the consumer’s journey — across both offline and online touchpoints — leads to breakthrough results.

Powerful machine learning guided by hands-on experience.

We maximize the power of machine learning. Our proprietary modeling system can analyze vastly more data points than other solutions, so it recognizes the most important signals and finds valuable prospects other audience providers may miss. Its thousands of iterations delivered in one simple, powerful modeling output.

Why is our industry-unique modeling approach a game-changer?
Seamless Approach

A straight path to responsive audiences.

Our clients say it best.

Nonprofit
Insurance
Home Services
Apparel
Publishing
Food and Gifts
Furnishings
and many more...

Unique data reveals high-value prospects.

Growth-focused marketers across diverse industries have achieved game-changing results by leveraging our unique multichannel data.

Looking for more high-value, in market consumers?

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