Path2Response

Audience Creation

audience creation path2response

Audience Creation

Reach responsive consumers with Path2Acquisition.

Our massive dataset of individual buying and donating behaviors gives you access to today’s multichannel, multi-touchpoint consumers. Our audience creation solution is uniquely tailored to your goals.

Smiling woman preparing to pay for an online purchase or make a donation on her latop holding her credit card

We find your next best customer.

To identify top-tier prospects for your brand, we’ve created an industry-unique modeling platform. We analyze billions of consumer transaction records in combination with value-add data points like online browsing behavior, demographics, and lifestyle indicators. 

The result: Unparalleled predictive power and performance.

Why marketers see powerful results with Path2Response.

Multichannel data
drives more transactions.

Unique to the industry, our individual-level profiles include proprietary digital behavior signals that enable you to reach additional consumers while they are in market to enhance your growth marketing efforts.

Leveraging the consumer’s journey — across both offline and online touchpoints — leads to breakthrough results.

Our Focus

Achieve breakthrough results.

100%

Performance
improvement for an outdoor apparel retailer

60%

Response rate lift over
other audience providers
for high-end home furnishings retailer

127%

Average gift increase
for an education
focused nonprofit

Powerful machine learning guided by hands-on experience.

We maximize the power of machine learning. Our proprietary modeling system can analyze vastly more data points than other solutions, so it recognizes the most important signals and finds valuable prospects other audience providers may miss. Its thousands of iterations delivered in one simple, powerful modeling output.

Why is our industry-unique modeling approach a game-changer?
Seamless Approach

A straight path to optimized audiences.

Our clients say it best.

Nonprofit
Insurance
Home Services
Apparel
Publishing
Food and Gifts
Furnishings
and many more...

Unique data reveals high-value prospects.

Growth-focused marketers across diverse industries have achieved game-changing results by leveraging our unique multichannel data.

Looking for more high-value, in market consumers?

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