Audience Creation

Audience Creation

Reach responsive audiences with Path2Acquisition.

Reach today’s savvy audiences across channels with our hyper-targeted audiences. We leverage billions of data points on real buying and donating behavior to unlock your marketing success.

We find your next best customer or donor.

Unleash the power of predictive modeling to find your perfect customers and donors. Our unique platform analyzes billions of data points, including real purchase behavior and online activity, to pinpoint your top prospects.

Get ready for unmatched results.

Our Focus

Achieve breakthrough results.

100%

Performance
improvement for an outdoor apparel retailer

60%

Response rate lift over
other audience providers
for high-end home furnishings retailer

127%

Average gift increase
for an education
focused nonprofit

Why marketers see powerful results with Path2Response.

Multichannel data
drives more transactions.

Unique to the industry, our individual-level profiles include proprietary digital behavior signals that enable you to reach additional consumers while they are in market to enhance your growth marketing efforts.

Leveraging the consumer’s journey — across both offline and online touchpoints — leads to breakthrough results.

Powerful machine learning guided by hands-on experience.

We maximize the power of machine learning. Our proprietary modeling system can analyze vastly more data points than other solutions, so it recognizes the most important signals and finds valuable prospects other audience providers may miss. Its thousands of iterations delivered in one simple, powerful modeling output.

Why is our industry-unique modeling approach a game-changer?

Seamless Approach

A straight path to responsive audiences.

Our clients say it best.

“Path2Response totally blew it out of the water for my novelty golf apparel client. Results were more than twice the rest. Great job everyone!”

“Your model performed really well!! Congrats!”

“We're thrilled with the results we are getting with the Path2Response enhanced site visitation data. We are seeing results around 300 index for $/bk. I highly recommend testing!”

“Across three recent 2020 campaigns, the audiences from Path2Response had a stellar average response rate index of 248!”

“Path2Response is providing two million highly qualified names for the October mailing. Awesome combination of solid performance and scale.”

“It’s been very exciting to see that Path2Response can come up in a saturated market and still provide a solution to modeling that meets and exceeds more traditional list sources and provide some healthy competition to those who have been in the space longer.”

“My client placed the tag on FIVE of their websites in less than an hour!”

“You are outperforming overall campaign.”