Track how these tactics impact your AOV compared to your initial baseline. See what works best and double down on successful strategies. Feel free to test, experiment, and refine along the way.
Remember: Your existing subscribers are your biggest asset in the subscription model. Treat them as VIPs and offer value beyond the essential subscription, and your AOV will soar, unlocking a profitable path to sustainable business growth.
While keeping your current subscribers happy is critical to increasing AOV, you don’t want to neglect your efforts to grow your customer base. Reaching new customers is critical to combat the inevitable decrease in subscribers over time. Path2Response can help you attract new customers who behave like your current subscription base through our unique modeling approach that factors in real-time web activity. Ask us how we can help you build a winning acquisition and retention strategy!
