Building with Precision

Path2InMarketX vs. Modeled Data Signals

In today’s competitive marketing landscape, the difference between an effective, high-ROI campaign and a wasted budget often comes down to one thing: the quality of your data.

The problem is pervasive: many marketing models are built on shaky foundations. Relying on synthetic, modeled, and inferred data can lead marketers down the wrong path, resulting in audiences that don’t truly represent in-market consumers and campaigns that fail to deliver.

The Solid Foundation

Real Transaction Data

The solution lies in moving beyond predictions and embracing real data for real results.

Path2InMarketX offers a powerful alternative by providing the pure, raw transaction data marketers need to build their models on a solid foundation. Our dataset is built from deterministic matches to 1st-party transactional data, providing an accurate, authentic representation of category-specific consumer behavior.

Key Advantages of Path2InMarketX

Using first-party, real-world transactional data is key to unlocking unparalleled accuracy and driving more effective campaigns.

Feature	Path2InMarketX (Real Transactional Data)	Modeled/Inferred Data
Data Source	1st Party, Real-World Transaction Data	Synthetic, modeled, or inferred activity
Audience Building	Built with Precision and unparalleled accuracy	Based on predictions and assumptions, which often lead to less reliable segments
Campaign Effectiveness	Enhance Performance with authentic data signals	Can lead to wasted spend and ineffective campaigns
Control	Achieve Unmatched Control; start with the purest data	Lack of transparency; difficult to interpret or correct predictions

This pure, raw data allows you to:

The Result

High-Velocity Audiences

With Path2InMarketX, you get the real data you need to build high-velocity audiences that deliver results.

The result of building your models on a foundation of deterministic, first-party data is the ability to:

It’s time to stop guessing and start knowing. Connect with real people by building your marketing strategy on the truth of their real-world transactions.

Ready for Growth?

To discuss how Path2InMarketX can transform your data strategy, contact:

Niki Davis
NDavis@path2response.com
415-640-6361