CASE STUDY

Elevating Outdoor Apparel Marketing with Data-Driven Targeting

About Stio

Stio is an outdoor apparel company dedicated to inspiring connection with the outdoors through beautiful, functional products infused with mountain soul. Their commitment to technical performance, quality, and versatility is evident in every piece of apparel, designed for both epic alpine pursuits and the quieter moments of mountain life.

The Challenge

Optimizing Marketing Spend, Expanding Reach

Stio, like many brands in the competitive outdoor apparel market, faced the challenge of efficiently reaching high-quality prospects. Their marketing efforts aimed to expand their customer base, but they sought a more cost-effective approach to reduce wasted spend and maximize return on investment (ROI). The goal was to identify and engage new, qualified customers who resonated with Stio’s brand values and product offerings, ultimately driving stronger performance metrics.

Solution

Custom Audience Targeting

Stio partnered with Path2Response to leverage their expertise in data-driven marketing. Path2Response implemented a comprehensive strategy centered around their custom hyper-qualified audience targeting, including:

Advanced-Data Analysis:

Path2Response utilized its real-time consumer behavior data to gain insight into the purchasing patterns and preferences of high-value outdoor enthusiasts.
Custom Audience Segmentation:

Based on these insights, Path2Response developed highly specific, custom audience segments tailored to Stio’s ideal customers. This ensured that marketing messages were delivered to individuals most likely to convert and become loyal customers.
Co-op Marketing Program Integration:

Stio participated in Path2Response’s co-op marketing program, which provided access to a broader pool of prequalified customers who had demonstrated interest in similar outdoor and lifestyle products.
Continuous Optimization:

Path2Response’s real-time data capabilities enabled ongoing monitoring and optimization of campaigns, allowing Stio to make informed decisions and adapt strategies for maximum effectiveness.

Path2Response has dramatically enhanced Stio’s marketing efficiency, resulting in our strongest dollar-per-book ($/bk) metrics. Their real-time data has also been crucial for informed decision-making and campaign optimization.

Natalie Northrop, Senior Performance Marketing Channel Manager at Stio

Results

ROI and Customer Base Expansion

The partnership between Stio and Path2Response yielded significant and measurable improvements:

Improved Cost Efficiency:

By targeting high-quality prospects more effectively, Stio significantly reduced marketing spend waste, leading to a substantial improvement in the cost efficiency of their marketing.
Increased Return on Investment:

The precision targeting resulted in a higher conversion rate among engaged prospects, directly contributing to a significant increase in ROI for Stio’s marketing campaigns.
Expanded Customer Base:

Through the co-op marketing program and hyper-qualified audience targeting, Stio successfully reached new, qualified customers.
Informed Decision-Making:

Path2Response’s real-time consumer behavior data empowered Stio to make more informed decisions, optimizing their campaigns with greater precision and agility.

Results

ROI and Customer Base Expansion

The collaboration between Stio and Path2Response exemplifies how strategic data utilization and precise audience targeting can revolutionize performance marketing. By focusing on custom hyper-qualified audiences, Path2Response enabled Stio to achieve remarkable cost efficiencies, expand its customer base with high-value individuals, and significantly enhance its overall marketing ROI. Stio looks forward to continued growth and success through this valuable partnership.

CASE STUDY

Elevating Outdoor Apparel Marketing with Data-Driven Targeting

About Stio

The Challenge

Solution

Results

Results

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