Want to stay ahead of the curve in nonprofit fundraising?

In today’s fast-paced world, fundraising is evolving rapidly, and staying ahead means adapting on multiple fronts. We’ve compiled the top 10 trends and insights for 2025 based on observations from 25 industry leaders.

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Discover What's Working Now in Nonprofit Fundraising

This summary reveals critical insights you need to know, including:

THE RISE OF DAFs

Donor-Advised Funds are no longer just for major donors; they are a major and growing source of giving across all donor tiers. DAF donors have twice the value and a 13% higher retention rate.

The Midlevel Donor Goldmine

Midlevel donors are vital for fundraising stability and are often the highest ROI group. Don’t neglect this segment—strong investment here protects your long-term fundraising.

Direct Mail's Digital Impact

Direct mail is quietly fueling online giving, with up to 35% of online revenue being triggered by mail. It’s a hidden powerhouse that drives digital giving even when it doesn’t get the credit.

The Power of AI and Ethics

AI is a powerful tool for optimizing targeting and messaging, but its use requires paramount ethical considerations to protect donor trust and privacy.

The Must-Have Channel: Text Messaging

SMS now rivals or beats email and is a vital addition to every campaign, not a luxury.

Plus, you’ll learn about:

Why you need to evolve your attribution strategy beyond last-click thinking.
The importance of personalization and smarter segmentation to boost loyalty and giving.
How to fix common website and mobile performance issues that are costing you donors.
Why authentic storytelling is more crucial than ever to build lasting donor relationships.

Ready to transform your strategy and boost revenue?

Download our free report, “Top 10 Trends and Insights for Nonprofit Fundraising,” to get the full breakdown and start making smarter, data-driven decisions today.