Path2Expand - A New Dimension in Audience Targeting
Path2Expand is a game-changer for marketers seeking to reach beyond their core audience. It identifies incremental, high-quality prospects, unlocking new growth opportunities for your brand.
Path2Expand complements your core Path2Acquisition audience with a separate scoring process that reveals ‘hidden gems’ in the prospect universe
How Path2Expand Works
EXPANDS YOUR REACH
After our Path2Acquisition model identifies your core audience, Path2Expand analyzes the remaining prospects with a fresh, unbiased perspective.
UNIQUE SCORING
It’s like a separate set of eyes, evaluating your audience with a completely different scoring approach, blind to the initial selection process.
UNCOVERS HIDDEN GEMS
This reveals high-potential prospects that your primary model might miss, giving you a unique set of qualified leads to fuel your growth.
Key Benefit
Path2Expand expands your reach by uncovering untapped potential within your audience, driving incremental growth with a unique set of qualified prospects.