Direct mail is a form of advertising that involves sending physical mail to potential customers. Direct mail marketing is highly targeted and personal, however, the strategy is often overlooked when it comes to audience expansion.
Many marketers wonder if direct mail is still effective. If done correctly, direct mail still proves to be a powerful marketing tool to acquire new customers. There are many benefits to using direct mail for customer acquisition. First, direct mail offers a more personalized way to interact with your audience. Other advantages of a direct mail strategy include the low cost and opportunities for retargeting.
If you have website visitors that seem to be valuable prospects that aren’t converting, direct mail is a great way to retarget these customers. But without a conversion, how do you create a mailing list? This is where data providers are able to help.
The Path2Response founders created the cooperative database industry to simplify direct mail marketing by delivering custom-tailored, high-performing target audiences.
Direct mail can be an effective way to acquire new customers, but it’s important to do it correctly and to ensure that delivered audiences are optimized and tested to expand into target audiences.
In short: define your target audience with your data provider, create a compelling offer, design an attention-grabbing mail piece, use a personalized approach, use a clear call-to-action, test and track your results, follow up, and keep your mailing list up to date.
By partnering with our clients on the right strategy, Path2Response has been delivering direct mail audiences for customer acquisition and successfully scaling and growing to meet their goals.
For help with your direct mail marketing campaign, contact us to book a strategy session.