Marketing data providers are organizations that collect, aggregate, analyze, and deliver consumer information for marketing purposes. Marketing data providers typically provide audiences or consumer data for direct consumer brands or nonprofits. These entities leverage these services to generate new customers and derive incremental revenue from existing customers.
Choosing a data partner aligned with your company’s specific needs is critical for gathering and using insightful information. A marketing data provider should be a true partner that understands the KPIs of its clients and works closely to deliver the audience best suited for the brand’s offerings. Path2Response delivers custom-built brand-specific audiences designed to achieve the client’s campaign objectives. We accomplish this using a cloud-based serverless tech stack and machine learning to aggregate and analyze millions of data points composed of second-party purchase data, website visitation data, and third-party data. These audiences are consumers that are most likely to purchase from a brand based on purchases and browsing behaviors from like brands.
Gathering and maintaining high-quality data is a full-time job, but without high-quality data, identifying, targeting, and connecting companies to target prospects are almost impossible. For an accurate, up-to-date target audience, the sources and methods of data collection are vital.
As a database service, Path2Response pairs technology, intent data, and consumer privacy when modeling and delivering marketing audiences to our clients. Creating and deploying campaigns comes down to choosing the right provider and getting the most value out of the collected data across channels.
Path2Response is a trusted data provider with extensive experience in database marketing and customer acquisition. Contact us today to book a strategy session.