DO DATA DIFFERENT. GET DIFFERENT RESULTS.

Path2RealBuyers

Real first-party transaction data. Not a model of it.

The data market runs on hearsay — probabilistic scores, inferred signals, and lookalike audiences built to resemble reality. Path2RealBuyers is built from something else: the actual purchases of ~273 million U.S. individuals and their associated households. We call it ground truth — an eye-witness account of who is already in market

Why it matters: you can’t train a model on modeled data without introducing bias. Every layer of inference between the transaction and your model is a layer of drift — Path2RealBuyers removes that layer.

WITH PATH2REALBUYERS

  • See customers sharper: recency, frequency, monetary value, and category activity — observed, not modeled.
  • Move fast into new use cases: identity resolution, audience seeding, custom segmentation, suppression.
  • Feed your models real signal: the kind your competitors are still trying to fake with inference.
  • Cut the waste out of acquisition: fewer wasted names, fewer wasted impressions.
Delivered monthly. One row per individual, with name and the associated household’s postal address.

EXAMPLE USE CASES

Append to your customer data. Match customer databases or website visitors against the data and append contact or demographic information.
Linking & analytics. Link, validate, score, update, and cleanse consumers, businesses, and email and postal delivery points.
Advertising. Target advertising on display and social media networks, plus search, mobile, CTV, OTT, and email.
Modeling. Identify relevant seed names for training and building models to generate targeted marketing audiences.
Suppression & verification. Confirm whether individuals or households should or should not be contacted.
Sub-licensing. Sublicense or distribute the data as an integrated component of your overall dataset.

Top categories by reach

Highest-reach categories in the file, by household count.

REALBUYERS — 34 CATEGORIES

Home Decor 47.5M
Gifts 42.8M
Subscription Box Food 37.9M
Men’s & Women’s Fashion 35.7M
Outdoor (activities + fashion) 26.4M
Health and Wellness 24.8M
Also strong: Jewelry, Home Solutions, and more. Full 34/18-category breakdown in the appendix.

PRICING Based on your use case — available on a usage basis or as an unlimited-use subscription.

Who is Path2Response?

Your modern performance data partner, grounded in truth, determinism, and actual buying behavior.
  • Privacy first: CCPA-compliant and SOC 2 certified.
  • Reliable identity: deterministic matching with 575M+ HEMs for a unified view.
  • Advanced tech: machine learning and modeling built for speed, not just scale.
  • Ground truth data: first-party transactions across ~273M U.S. individuals.
  • Modeling speed: same-day and next-day turnaround, back-tested before it ships.
  • Behavior signals: rich, multi-channel signals modeled daily for maximum recency.
1 duck

Every record is a real individual.

Not a model of one, not a lookalike, not an inference. That is the difference between ground truth and hearsay — and it is the whole reason Path2Real data performs.

Let’s get started.

Move beyond the limits of hearsay data — connect with your Path2Response team to see where the gap is in your current source mix.

For more information, email licensedfiles@path2response.com

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