Super-charge your customer engagement with uniquely powerful intent data
Your active and lapsed customers are “raising their hands” every day when they visit your website.
Are you taking advantage of those direct intent signals to drive lifetime value and reactivate customer relationships?
Introducing Path2Advantage
A unique way to reach your in-market customers
How it works
- Active and lapsed customers who visit your website are captured via your existing site tag from Path2Response (no other steps required)
- Path2Advantage optimizes your site visitors with our proprietary scoring algorithm to identify your most ‘response-ready’ customers, based on their real-world buying behavior
- Your audience of in-market, highly qualified customers is available on demand, ready to fuel your customer engagement strategies
Why Path2Advantage
Super-recency
Your website visitors are identified, scored, and available to you within 1-2 days of their visit.
Easy to use
With your existing website tag you are good to go!
Strategic
Target active customers to drive revenue and LTV. Engage lapsed customers to boost reactivation.
