Last Updated June 25, 2021
Path2Response is committed to protecting consumer privacy. We describe what we do with the information we collect on this site as well as provide more detailed information about the information we collect about consumers for use in our data marketing products and tell you how to exercise your rights.
Consumer Privacy Information
What types of consumer information does Path2Response have?
Path2Response’s databases have consumer information related to household purchases and demographics and interests. We get this information from a variety of sources and use procedures to help keep data accurate and to correct out-of-date information. We filter this information into categories to help our clients narrow your preferences and interests. For example, if you purchase women’s clothing, your household will likely be in the category of women’s apparel and merchandise and you may receive catalogs for women’s clothing in the mail.
We do not have actual knowledge that we collect or maintain information about minors under the age of 16.
The chart below provides more detail regarding the information we collect, from whom we obtain it and the business or commercial purposes for collecting it.
|Category of Personal Information||Description (specific data may include the following)||Categories of Sources||Business or Commercial Purpose for Collection|
|Identifiers||Name and Address||
|Commercial or Transactions Information||Product Category or services purchased Purchasing or Donation histories or tendencies Records of Personal Property||
|Demographic Information||age, gender, marital status, ethnicity||
|Inferences about buying preferences or characteristics||wealth rating, median income, credit ranges||
Is your personal information sold to third parties?
As noted above, Path2Response maintains a cooperative database where members contribute data about their customers, in exchange for data about other consumers that may be interested in their products. We enhance that data with other data for analytics and marketing and advertising services. We do not sell the personal information of minors under 16 years of age.
Names and addresses are provided to third parties for the purposes of bringing you offers of interest including catalogs, direct mail and online advertising. The categories of third parties with whom we may share your name and address are: Advertising/Marketing Companies, Advertising Networks, Apparel & Accessory Companies, Automotive Companies, Business Services/Agencies. Business to Business Companies, Parenting Product Companies, Communication Services Companies, Consumer Packaged Goods Companies, Consumer Services Companies, Health and Wellness Product and Service Companies, Marketing Data Companies, Data Analytics Providers, Social Networks, Consumer Data Resellers, Educational Institutions & Companies, Electronics Companies, Energy and Utility Companies, Financial Services Companies, Food & Beverage Companies, Gift Product Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Not for Profit Organizations, Publishing Product Companies, Technology/Computer Software Companies, Telecommunications Companies, and Travel, Leisure & Entertainment Companies.
We also provide your name, address and aggregated transaction information to Marketing Data Companies and Data Analytics Providers who provide marketing and advertising and analytics services.
How is your information used by Service Providers?
We may also provide the personal information we have collected and received to service providers who perform certain business-related functions on our behalf. Examples include formatting or updating addresses, analyzing data, and providing marketing analysis. The agents performing these functions on our behalf have access to the personal information as needed to perform their functions for us, we do not permit them to use the data for other purposes.
Your Consumer Rights
Your right to know what information Path2Response has
You may submit a request to access your information by using the form here or, you may call (888) 914-9661, PIN 625 484. Please note that before we can provide you with this information, we must first receive a signed declaration and then we must verify that you are who you say you are. After submitting your request, you will receive email instructions on how to provide the declaration. Please note that in order to generate your report, we will perform certain additional validation procedures to verify your identity and the authenticity of your request. The information you provide will be used solely to process your request and will be shared only with a third party who will provide the test we’ll use to verify your identity.
Your right to request deletion of the personal information we have
You may submit a request to delete your information from our database here or, you may call (888) 914-9661, PIN 625 484. If you instruct us to delete your data, we will first consider this an opt-out request and process it that way without additional input from you. If you further wish us to delete your data from our databases, we must separately receive an email confirmation from you and then verify your identity. After receiving your confirmation of deletion, we will provide instructions on how we will verify your identify. If we are able to verify you, we will delete your data and maintain only what is necessary to ensure that your deletion and opt-out request may be honored in the future.
Authorized Third-Party Agents
If you are an authorized agent making a request to delete, opt-out or to know on behalf of an individual, we require additional documentation. Please complete and submit an Authorized Agent Acknowledgment form. You may download a copy of this form here. Please complete and attach when you make your request.
Please submit your request and attach the form to firstname.lastname@example.org
CONSUMER RIGHTS REQUEST PROCESSING
For Calendar Year 2020 Path2Response processed the following Consumer Rights requests:
- Request to Access Information: quantity processed 13; quantity denied 7; average time to process 31 days
- Request to Delete Information: quantity processed 28; quantity denied 4; average time to process 7 days
- Request to Opt Out of Sale: quantity processed 8; quantity denied 0; average time to process 7 days
DATA WE COLLECT ON THIS WEBSITE
INFORMATION YOU PROVIDE
There are a number of ways that visitors to the site may use it. Some visitors will register or complete a form to request information, others will come to the site to learn about our company. How you interact with the site impacts the information we collect.
We may collect personally identifiable information directly from you (such as name, address, telephone number, email address, device location, or transaction information), when you:
Inquire about our services
Sign up to receive emails from us
Participate in a marketing survey, promotion or event
INFORMATION THAT IS COLLECTED AUTOMATICALLY
When you visit our webpage, we will also collect information automatically regarding your use of the webpage, including your IP address, device ID, and the pages you visit within our website.
We may combine the information you provide and the information we collect during your visit to our website with data from third parties, including publicly available data, in order to better understand the ways you use our website and to better serve you.
COOKIES AND OTHER TECHNOLOGY
This page utilizes cookies, small data files stored by your web browser on your computer. Cookies enable us to enhance and personalize your online experience, and permit us to remember you when you return to our web site, to deliver personalized marketing, and to better understand the way you use our website.
HOW WE USE THE DATA WE COLLECT
We use the data we collect from you for the following purposes:
· To provide you with information you have requested
· To personalize your experience on our website and our communications with you
· To provide you with relevant and personalized marketing
· To measure and understand the way you use our webpage
HOW DATA MAY BE SHARED
We may share information collected about you with certain third parties, including:
· Our own service providers, who are restricted by contract from using the data for their own purposes
· In connection with a sale or purchase of business assets
· Where necessary to protect Path2Response or as required by law
If you would like to correct the business contact information you have provided to us, including updating your address or telephone number, please contact us at email@example.com.
We do not knowingly collect information on this website about children under 16 years of age.