DO DATA DIFFERENT. GET DIFFERENT RESULTS.

Path2RealDonors

Verified donation history. Built to find your next supporter.

For Nonprofit, Political & Fundraising organizations. Part of the Path2Real product family, alongside Path2RealBuyers and Path2Linkage.
The data market runs on hearsay — probabilistic scores, inferred signals, and lookalike audiences built to resemble reality. Path2RealDonors is built from something else: the actual donations of ~273 million U.S. individuals and their associated households. We call it ground truth — an eye-witness account of who is already giving.

Why it matters: you can’t train a model on modeled data without introducing bias. Every layer of inference between the transaction and your model is a layer of drift — Path2RealDonors remove that layer.

WITH PATH2REALDONORS

  • See donors sharper: recency, frequency, and giving level — observed, not modeled.
  • Feed your models real signal: the kind other data providers are still trying to fake with inference.
  • Reactivate lapsed donors: a recency signal that shows who’s stopped giving, so you can win them back.
  • Cut the waste out of donor acquisition: fewer wasted names, fewer wasted mailers.
Delivered monthly. One row per individual, with name, household postal address, and donation recency, frequency, and cause-category activity across all 18 categories.

EXAMPLE USE CASES

Append to your donor data. Match donor databases or website visitors against the data and append contact or demographic information.
Linking & analytics. Link, validate, score, update, and cleanse donor, business, and email and postal delivery points.
Advertising. Target advertising on display and social media networks, plus search, mobile, CTV, OTT, and email.
Modeling. Identify relevant seed names for training and building models to generate targeted fundraising audiences.
Suppression & verification. Confirm whether individuals or households should or should not be contacted.
Sub-licensing. Sublicense or distribute the data as an integrated component of your overall dataset.

All 18 cause categories, by reach

Households with a donation in category, trailing 24 months.
Parks and Nature 66.0M
Veterans Causes 42.7M
Liberal Political Causes 21.0M
Conservative Political Causes 18.1M
Native American Causes 15.6M
Protestant Faith-Based Giving 9.0M
Catholic Faith-Based Giving 7.4M
Jewish Faith-Based Giving 7.4M
Health Causes 7.4M
Animal Rights Causes 7.1M
Environmental Causes 5.2M
Animal Wildlife Conservation & Zoos 4.3M
Children’s Causes 3.7M
Advocacy Causes 2.7M
International Relief 2.2M
Humanitarian Causes 2.1M
Arts and Culture 2.0M/td>
Education Causes 1.9M
A household can appear in more than one cause category, so figures don’t sum to the total file.

PRICING By single cause category or the full 18-category file — usage basis or unlimited-use subscription.

Who is Path2Response?

Your modern performance data partner, grounded in truth, determinism, and actual giving behavior.
  • Privacy first: CCPA-compliant and SOC 2 certified.
  • Reliable identity: deterministic matching with 575M+ HEMs for a unified view.
  • Giving signals: rich donor behavior modeled daily for maximum recency.
  • Ground truth data: first-party transactions across ~273M U.S. individuals.
  • Modeling speed: same-day and next-day turnaround, back-tested before it ships.
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Every donor record is real.

Not a model of one, not a lookalike, not an inference. That is the difference between ground truth and hearsay — and it is the whole reason Path2RealDonors data performs.

Let’s get started.

Move beyond the limits of hearsay data — connect with your Path2Response team to see where the gap is in your current source mix.

For more information, email licensedfiles@path2response.com

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